EXECUTIVE SUMMARY2 INTRODUCTION 1 Overview of Chosen Brand 1 PART 11 Marketing Audit 1 Marketing Audit of Ariel Company 1 PART 28 Segmentation, targeting and Positioning 8 SMART Objectives 9 Recommend Marketing strategies, based on the application of the marketing mix to your chosen brand 9 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing refers to the activities which is carry out by the company for the purpose of selling and promoting their products and services to the customers. Ariel brand is a laundry detergent product which was introduced by