Marketing Strategy Assignment

Added on - 29 Apr 2020

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Running head: MARKETING PLAN FOR NEW DAWN CELEBRATIONSMARKETING PLAN FOR NEW DAWN CELEBRATIONSName of the StudentName of the UniversityAuthor Note
1MARKETING PLAN FOR NEW DAWN CELEBRATIONSExecutive SummaryThis report is based on the formation of a marketing plan for an event and the marketing strategyrelated to this plan. The promotional methods and strategies related to this plan are discussed inthis report.The event that is to be promoted in this marketing plan is the New Dawns statewide celebrationsin Adelaide, Australia. The event is organized in Adelaide and the promotional plan is made toattract the people from the main city and broadcast the event in the remote areas with the help ofthe sponsors.The report concludes with the saying the detailed marketing plan provided in the report will helpin attracting the sponsors as well as the audience of the event.
2MARKETING PLAN FOR NEW DAWN CELEBRATIONSTable of ContentsIntroduction......................................................................................................................................3Detailed plan for the promotion for the event.................................................................................3Marketing strategy for New Dawn Celebration...........................................................................3Marketing communication.......................................................................................................4Marketing communication plan including marketing strategy................................................4Target audience........................................................................................................................7Message for the event..................................................................................................................7Conclusion.......................................................................................................................................7References........................................................................................................................................8Appendix..........................................................................................................................................9
3MARKETING PLAN FOR NEW DAWN CELEBRATIONSIntroductionThis report is based on the design of the marketing and promotion plan for the eventorganized by the New Dawn communities in Adelaide, Australia. The expected audience in theevent is around 150,000. This is one of the largest events happening in the state. This is not ahigh budget event; however it happens on a large scale. There are many other regional eventsthat take place in the city at the same time.This report is based on the marketing and promotion plan of the event. The marketingstrategy of this event is discussed in detail. This strategy will help to promote the event in thecity as well as in the remote areas. This will help in communicating the event to the targetaudience, so that more and more people can be attracted towards the celebrations. The outcomesof the marketing strategy taken into account are discussed in detailed in the report (Armstrong etal., 2014).Further, a message will be provided in the report regarding the marketing plan. The mainobjective of this report is to develop a successful marketing plan to promote the event in such amanner so that it attracts audience not only from the city, also from the remote areas (Bondar etal., 2012).Detailed plan for the promotion for the eventMarketing strategy for New Dawn CelebrationAn event can be used as a communication tool to connect with a vast number of people.The New Dawns event celebration in this will help connecting with many people and
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