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Marketing Strategy Assignment

   

Added on  2020-05-11

5 Pages694 Words59 Views
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Running head: MARKETING STRATEGYMarketing StrategyName of the StudentName of the UniversityAuthor note
Marketing Strategy Assignment_1

1MARKETING STRATEGYIn today’s world, it can surely be said that without a firm planning no businessorganization can become successful in this competitive market. Thus it can be said that togain desired success, the organization will have to make an innovative marketing plan.A good strategic marketing plan should consist of three major components and thoseare Company Positioning, Goals and Strategies and Target Market Defined. In this reportthese components are highlighted go get the basic idea of the strategic nature of a marketingplan.The key elements of marketing in today’s world are making specific goals andstrategies, chalking out the current position of the organization in the market and the ability todefine the target customers. Company PositioningThe management of the business organizations should chalk out the current position oftheir organization in respect to the financial results. These types of detailed analysis canallow the management to locate the strategies that might help to increase the profitability ofthe organization (Koku 2014). Then the management team can choose to do a SWOTanalysis to get the idea of the present situation of the organization in the market of operation.Strategies promoted by marketing plansGoals and strategiesA strategic marketing plan would remain incomplete if the management does notimplement any specific goals and strategies for the organization. These organizational goalsappraise the rationalization of the resources in distribution marketing and production whenthe marketing strategies would allow the conversion of the targets into realities (Foxall 2014).
Marketing Strategy Assignment_2

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