Marketing Strategies of Apple Inc.
Added on 2020-07-22
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Preview Case Apple Inc
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3MAIN BODY .................................................................................................................................3a) Explain key marketing concepts . ..........................................................................................3b) Identify the role of marketing strategy...................................................................................6c) Explain how marketing concepts and principles are used. ....................................................8d) Explain the relationship of the marketing functions to oh er function areas..........................9CONCLUSION ............................................................................................................................10RECOMMENDATIONS .............................................................................................................10REFERENCES .............................................................................................................................11
INTRODUCTION Marketing is the strategy which is used to gain the attention of the customers in order tobring the productivity and profitability to the organization. One of the most prominent aspect ofthe business management is marketing, while on the other hand marketing principles commonlyknown as four Ps of marketing is the building blocks f the strategy. Organizations use variousmarketing strategies to earn the recognition in the market, Apple is one of the most top leadingbrand and it tremendously famous among each and every age group of people. The main focus ofthis assignment is to identify the role of marketing strategies, principles and concepts ofmarketing and relationships of marketing functions. MAIN BODY a) Explain key marketing concepts . Marketing is one of the most important and critical business function, which is used toenhance the productivity and profitability of the organization. Apple is one of the most recognizable and top leading brand, its profit sharing ratio's arevery high in comparison to the other similar organizations. The products of Apple are verypopular in whole world, it sells its product worldwide through various means like retail stores oronline or direct sales force. The products which are offered by Apple are, I phone, Mac-book,Laptop , Apple watch, Apple TV and many more (Baker, 2016). The marketing concept is the technique which is used to identify the desires andexpectations of the customers in order to provide them with better products and services. It isbasically analyzing the needs of the customers so that organizations can satisfy those needs asper the requirements, while the concepts of marketing are basic tools that revolves around theapproaches of 4Ps and 7ps of marketing mix. Apple Inc is an multinational organization of the America, whose business functions arebased on providing electronics and software related products to their customers. Currently Apple deals in a variety of products like laptops, iPhone, iPad and many typesof software.
Product Strategy of Apple: It is one of the most recognizable name in the industry ofelectronics and technology as it is one of the top leading IT based organization and the productsand services provided by Apple are incomparable. It is one of the top three mobilemanufacturing organization of the entire world. As per the surveys of 2014, Apple is one of themost prominent brand of the world. Following products of Apple are best recognizable:SOFTWARE:iOS, iTunes, Safari. HARDWARE: Mac-books, iPhone 4, iPhone 4s, iPhone5, iPhone 6, iPhone 6s, iPhone 7, iPhone 7s, andrecently iPhone 8, I pad tablets, Apple watches and etc. The main product strategy of the Apple is providing high level of products with premiumquality. The prices of the products offered by Apple is nearly high in comparison to the otherbrands but still it is always incomparable in achieving success in the market, because of theIllustration 1: Company Profile of Apple Inc.
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