Marketing Strategy for Bakery Industry: PESTLE, SWOT, Porter's Five Forces, STP Analysis

Marketing Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
AC 1.1 Performing a Pestle analysis to understand the macro environment impact on Bakery
industry........................................................................................................................................3
AC 1.2 Evaluation of SWOT analysis to understand the internal environment.........................4
AC 4.1 Determining the Porter five force to analyse the competition........................................5
AC 3.1 STP analysis...................................................................................................................6
AC 4.1 Summarizing the strategic position statement of the Bakery.........................................7
AC 2.1 Generic company objectives influence by the formulation of the marketing strategy in
highly competitive environment.................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing strategy is all above refers to includes effective plan for customer attraction
development towards with the proper plan and continues innovation expansion for revenue
generate via uses of new advertising tools. It has power to grow business performance in
competitive market (stevani, 2022). Bakery in Warwick has speciality in wedding cakes
development. It provides different range, different design, test of cakes. It influences from the
three other bakers who also apply similar approaches designs in cake backing. This study will
develop multiple information which require for effective marketing strategy development for
bakery growth in UK are PESTEL analysis, SWOT analysis, Porter's 5 forces, STP and strategic
position statement for survive sin the competitive market.
MAIN BODY
Task 1
AC 1.1 Performing a Pestle analysis to understand the macro environment impact on Bakery
industry
The Bakery is specializing in the wedding cakes but having a many competitors in the
existing market. Before making an innovation in marketing strategy it is required to evaluate the
market internally and externally from which it can be easy for the bakery to increase their market
share. For determining the external area and environment pestle analysis can be very helpful to
get the information and data about the baking industry. The pestle analysis is a framework which
is utilized to gain the outer or external factors which can affects the baking business.
Political: The political factor includes the government interference and regulations which can
impact the bakery in definite manner (Lestan, 2020). The bakery is operating in different food
products and having a specializing in wedding cakes. The bakery organization can get the impact
from the government guidance as the authority made the rules related to the hygiene and health
safety where if the bakery business do not perform according to rules and regulation the
government has right to drop the penalty.
Economic: The economic factor refers as GDP rates, income valued and such more. Economy is
the important part of the industry who helps in making the company growth and stability
accordingly. The bakery can be affected by the modifications in taxation.

Social: Social components includes the health and safety measures, market, population and such
more. A bakery industry can be affected by the health and safety issues as the consumer wants a
well cleaned and tasty bakery products who focus on the health and safety of the public. Some
organizations do not aware of the cleanliness and hygiene which creates a problem in the product
and organizational performance. A bakery has to focus on the taste of the food products from
which they can be able to attract the new customer as well.
Technology: Technology is nowadays increasing in definite manner. With the help of internet
services the bakery can be able to spread out their products and also can advertise the products
and easily approach the consumers (Kovalainen, 2020). Utilization of digital things and
technology, it also can help the process to overcome the corruption in local economy structure.
Legal: This element includes the legal authorities, laws ad legislation. The bakery organization
is required to follow all the laws and legislation implement by the legal structures which is
essentially required to be exhibited.
Environment: The bakery industry can be affected by the environmental things and required to
keep focus on the factors. For example, a bakery is required to conduct the waste management
process in their working place and not harm the environment and also needs to put the efforts in
carbon emissions of the country (Li, Larimo, & et.al., 2021).
AC 1.2 Evaluation of SWOT analysis to understand the internal environment
A swot analysis is a tool and framework which help to understand the internal structure
or environment of the organization. Here, performing the swot to evaluate the bakery industry.
Strength: The first factor strength refers as the ability and power of the organization who helps
them to obtain the effective and beneficial results. The bakery has a qualified and experienced
staff who is able to make the baked products so delicious and qualitative. In the success of
bakery the qualified staff is playing a great role in enhancing the business. Because of the
experienced staff people like the taste of the food and products and also able to offer the big
order like wedding cakes (Bardinov, 2019). Along with this, the bakery business is also has a
unique art and design of making the cookies, pastries and cakes which increases the values of the
products.
Weakness: The weakness section includes the points and process where the organization is
needed to improve the areas of weakness. The bakery industry has a weakness of high pricing
structure as the organization is having the well-disciplined staff and provides the well-structured