Marketing Strategy for Mr. Rogers: Local Brand
The assignment is about creating an integrated marketing communications (IMC) campaign for NOOD pet food, focusing on increasing brand awareness and positioning NOOD as a disruptive brand in the pet food industry dominated by Nestle and Mars.
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Added on 2023-01-11
About This Document
This document discusses the marketing strategy for Mr. Rogers, focusing on the promotion of their local brand of spices, herbs, blends, and seasonings. The objectives of the strategy include attracting new customers, increasing sales and growth, and gaining new market share. The document also covers the creative concept, media plan, and evaluation of the strategy. Additionally, it includes a calculation of the return on investment (ROI) and references to relevant books and journals.
Marketing Strategy for Mr. Rogers: Local Brand
The assignment is about creating an integrated marketing communications (IMC) campaign for NOOD pet food, focusing on increasing brand awareness and positioning NOOD as a disruptive brand in the pet food industry dominated by Nestle and Mars.
Added on 2023-01-11
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