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Marketing Strategy Development for Wesfarmers Limited

   

Added on  2021-06-17

19 Pages3860 Words55 Views
Marketing strategy development for Wesfarmers Limited

Running Head: ReportContentsIntroduction....................................................................................................................25 Cs for Wesfarmers........................................................................................................5Information gathering......................................................................................................8Wesfarmers Legislation.................................................................................................11Developing Marketing strategy.......................................................................................11Developing marketing mix.............................................................................................13Conclusion....................................................................................................................16References....................................................................................................................171

Running Head: ReportIntroduction Wesfarmers Limited is an Australian conglomerate which operates in the retail industry,chemicals and fertilizers manufacturing, coal mining, and manufacturing of Industrial andsafety products. Founded in the year 1914 as the Westralian Farmers Co‐operative Limited,the organization is headquartered in Perth, Western Australia. The organization became thelargest company operating in Australia in terms of their total revenue buy overtaking bothWoolworths and BHP Billiton. The primary objective of the entity is to provide a satisfactoryreturn to all its shareholders. The organization practices a strict financial discipline and withthe exceptional Management by able leaders they are able to manage the diverse portfolioeffectively and are progressing in a profitable manner in every sector that they operate in[ CITATION MCh173 \l 1033 ]. Wesfarmers limited has developed a framework that is made up of the core values of thecompany and their strategies to create value for the organization. All of these Strategies andvalues are directed towards the achievement of the primary objective of Wesfarmers Limitedof providing a satisfactory return to all the shareholders. The Wesfarmers Way Framework ofthe organization can be explained through the image below.2

Running Head: Report[ CITATION Wes182 \l 1033 ]The business organizations of Wesfarmers Limited are primarily divided into two majorsegments. The retail segment of the company constitutes one division and the rest of theoperations are a part of the other division of Wesfarmers Limited [ CITATION DJo171 \l1033 ]. The organization also provides the detailed information of all the investors andshareholders on the company website. All the major shareholders of Wesfarmers Limited areincluded in the table below.3

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