Marketing Strategy for Mercedes Benz

MARKETING
STRATEGY

EXECUTIVE SUMMERY
This report is carried out for marketing strategy of Mercedes Benz. In which marketing
strategies holds various tool such as PESTLE, SWOT, STP, marketing mix etc. Each and every
organisation are continuously strengthening their business process, brand position and
management in order to help the company for achieving growth and success. This has develop a
necessity for constant need to innovate, strength update and recalibrate. Brand position creates a
particular place at marketplace for a specific brand. It help in reaching certain number of
consumers and provides benefits that meets the needs of various potential consumers or end user.
It is very important for the firm to focuses on marking mix while making marketing strategy.

Table of content
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Situational analysis......................................................................................................................4
Evolution of threat of epidemic or Brexit of choose organisation..............................................6
Evaluate competitive advantages................................................................................................7
Assessment of current market strategy.......................................................................................8
PART 2............................................................................................................................................9
Determine market Segmentation, Targeting & Positioning........................................................9
Objective and goal of chosen organisation...............................................................................11
Marketing strategies based on application of marketing mix...................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing strategy is a process of planning business objectives that organisations want to
achieve. For that it is necessary to select well specific actions to consolidate the image of product
and service or for enhancing the sales of firm at marketplace. Proper utilization of opportunity is
important to identify target market and to reach potential consumers for making them loyal
towards organisations so that positioning of firm get stronger at marketplace (Berman and
Thelen, 2018). The choose organisation in this report is Mercedes Benz, which is known for
producing luxury vehicle and commercial vehicle. This company was founded by Kari Benz in
year 1926. The operate their business across globally with over 173,0000 employees. They are
more focused towards development, production and sales of passenger cars, van and service.
This report will cover various topic such as PESTEL analysis, SWOT analysis for identifying
internal and external forces which affects business of company. Furthermore, it covers analysis
of competitive advantage as well as evolution of market strategy. At the end this assignment will
discuss STP and SMART in context of chosen firm. Along with it marketing plan of selected
firm is carried out on the basis of marketing mix.
PART 1
Situational analysis
Pestle Analysis:
It is a framework that is used by a company in order to evaluate the impact of external
factors on its operations as well as functions. To make an efficient utilization of available
resources and sustain at market place for a longer period of time, it is essential to undertake this
analysis. In the present report, Mercedes Benz is caring out this analysis to examine the influence
of external factors on its business activities. Various factors of Pestle analysis are outline below:
 Political Factors: it refers various factors such as political instability, tax rates, tariffs
imposed by the governments of different countries. Mercedes Benz is highly affected by
these forces as it is operating its business globally. It is affected by tariff, foreign trade
policies formulated by legislations of various nations. The government of UK imposed
higher taxes on the cars that will increase cost and eventually influence the profits of
company (Chen and et.al., 2018).