Marketing Strategy Of McDonald's

Added on - Feb 2021

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function.........................................................1P2 How roles and responsibilities of marketing relate to wider organisational context.............3TASK 2............................................................................................................................................4P3 Marketing mix of Mc Donald's.............................................................................................4TASK 3............................................................................................................................................7P4 Produce and evaluate a basic marketing plan for organisation...........................................7CONCLUSION..............................................................................................................................10REFERENCES.............................................................................................................................11
INTRODUCTIONMarketing is the study of buying and selling of products and services within the market.It also includes promotion, advertisement and doing research of product. Employees undermarketing department concentrates on attracting customers by using slogans and doinginnovation in design of packaging. This report is on a American fast food company Mc Donald'swhich was founded in 1940 and has headquarter in Chicago, USA. It's product are hamburgers,wraps, chicken, coffee, salads and many more. Moreover roles and responsibilities of marketingfunction, concept marketing mix which includes 7 P's of marketing and a marketing plan of McDonald's is also mentioned in this assignment.TASK 1P1. Key roles and responsibilities of marketing functionMarketing ConceptIt is a function in which companies analyse requirements of customer and launchproducts which will meet their needs along with giving competition to its competitors withinmarket. Mc Donald's is a fast food company which function and has franchise MC Donald'sRestaurants and is a second largest restaurant which serves a more than 120 countries. Mangersof this company uses marketing concepts which are mentioned below (Baack, Harris and Baack2013).Production Concept:This main idea of this concept is clients will get attracted to thoseproducts which have lowest prices and highest quality and is one of a oldest concept ofmarketing. Here in Mc Donald's they try to keep delicious food and beverages at a very low pricewhich is affordable for every individual.Product Concept:In this concept they try to bring more innovations in existing productsand services to attract targeted market. They try to give best quality in products and performance.Mc Donald's try to come up with innovative food, meals and beverages and try to add a newvariety a burger every week which attracts the customers and customers is inclined towards it.Selling Concept:Under this concept a firm makes a product according to their needsrather than taking consideration of customer requirements which involves high risks and isusually suitable to unsought goods (Silver and et al, 2012).1
Marketing Concept:It holds on achievement of objectives of firm by considering needsof customer and providing them satisfaction and takes their clients as a top most priority. In McDonald's , they concentrates on requirements of customers and deliver products and customerswhich satisfies them. They focus on values and satisfaction of customers to achieve increase intheir selling and profits of firm.Societal Marketing Concept:This strategy makes sure that products and services shouldbe delivered to customers which gives benefit to them as well as to society. Mc Donald's makesmeals and food keeping in mind welfare of their customers and focuses on present needs ofcustomer and business both (Armstrong and et al, 2015).Roles of marketing managerMarketing manager plays a very crucial role in increasing productivity and profits offirm. Their major roles are mentioned beneath.Creating an effective marketing plan:A marketing manger is one who makes a planfrom manufacturing of a product to its distribution in market and it cannot be possiblewithout having a proper marketing plan. So it is the duty of manager to develop a planwhich has execution of all marketing activities that is sales, sales promotion , productdistribution and more so that they can achieve the goals of market.Managing customer relationship: Manager of a company gathers information related torecords of customers from a company which will help creating survey for customersatisfaction. The information collected in survey is shared with other staff members tomakes sure that they deliver excellent services to their clients so that they can build ahealthy and a relationship that will last till future (.Huang, R. and Sarigöllü, E., 2014)).Responsibilities of Marketing ManagerTeam Development:Team development is done to increase knowledge and skills ofmembers of team. It is responsibility of a manager to create team within an organisationand bring out effective and efficient results from them to increase the productivity andprofits of a company.Provide information to customers:It is responsibility of manager to give the descriptionof a product or services to customers so that they have all the knowledge and informationof the product and they get attracted to buy those products (Armstrong and et al, 2015).2
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