Marketing Strategy Assignment - Haagen-Dazs Premium Ice-Cream

Added on - 28 Dec 2019

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LITERATUREREVIEWONDevelop launch marketing strategy for Haagen-Dazspremium Ice-Cream to enter the Iranian market after35 years of sanctions
Table of ContentsIntroduction.........................................................................................................................................4Brand Strategy and Equity...................................................................................................................4Impact of brand image......................................................................................................................4Customer Segmentation....................................................................................................................5Consumer buying decision framework.............................................................................................5Market Entry Strategy Modes.............................................................................................................6Transaction Cost Analysis................................................................................................................6The OLI model (The ownership, location and internationalization)................................................6The Organization Capacity Model...................................................................................................7The DMP model...............................................................................................................................8Conclusion............................................................................................................................................9References..........................................................................................................................................10
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