Marketing Strategy Assignment

Marketing Strategy Assignment - Haagen-Dazs Premium Ice-Cream

Added on - 28 Dec 2019

10
Pages
3481
Words
216
Views
0
Downloads

Share on Facebook Share on Twitter Share on LinkedIn Share on Whatsapp Share on Mail Copy Link

Trusted by +2 million users,
assist thousands of students everyday

Showing pages 1 to 3 of 10 pages

LITERATUREREVIEWONDevelop launch marketing strategy for Haagen-Dazspremium Ice-Cream to enter the Iranian market after35 years of sanctions

Table of ContentsIntroduction.........................................................................................................................................4Brand Strategy and Equity...................................................................................................................4Impact of brand image......................................................................................................................4Customer Segmentation....................................................................................................................5Consumer buying decision framework.............................................................................................5Market Entry Strategy Modes.............................................................................................................6Transaction Cost Analysis................................................................................................................6The OLI model (The ownership, location and internationalization)................................................6The Organization Capacity Model...................................................................................................7The DMP model...............................................................................................................................8Conclusion............................................................................................................................................9References..........................................................................................................................................10