Marketing Strategies for Tesco

Marketing strategy

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
STP strategy ...........................................................................................................................4
Marketing mix........................................................................................................................5
Relationship marketing strategies...........................................................................................8
Recommendations............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.......................................................................................................................................................12

EXECUTIVE SUMMARY
This report consist of marketing strategies which is used by Tesco for increasing its sale
in the market so that company can earn high amount of profit there are various marketing
strategies which is used by the organisation like STP strategy which contains segmentation,
targeting and positing this strategy help in promoting the product in the market. Marketing mix
strategy is also used by the organisation to develop its demand of the product in the market.
Relation marketing strategy helps in maintaining the profit of the business due to which
companies prefer to use it.

INTRODUCTION
Marketing strategy is the concept which helps in increasing the demand of the products
and services by influencing the consumers of the economy so that they can become the
customers of the organisation which will helps in increasing the sale of the company. Marketing
strategy involves key brand messaging, business value proposition, information and data on
target customers demographic etc. This concept helps in the long term survival of the business.
It also helps in providing competitive advantage to the business by the proper planning of
strategies. It helps in creating brand awareness in the market which helps in increasing the profit
of the business once the products gets promoted in the market it helps in increasing the demand
of the products which increases the productivity of the business marketing strategies is the best
way to promote the goods and services of the business across the country. There are different
strategies which is adopted by the organisation for example word of mouth marketing, paid
advertising, relationship marketing, internet marketing etc (Agustini, 2019).
Tesco is the biggest retail company in UK with huge numbers of customers its headquartered
Welwyn garden city in England. Tesco is considered as the third largest retail store in the world.
This company was founded in 1919 by Jack Cohen. It helps in satisfying the needs of the
customers by providing best services to them. In this report it will be analyse that how different
marketing strategies helps in the growth of the organisation.
MAIN BODY
STP strategy
STP stands for segmentation, targeting and positioning its a three step process which
helps in examining the goods and services of the business and analyse the way business provides
the benefits to the customers regarding the products and services so that demand of the business
can be increased. It helps the business to shift its focus from product based marketing to
customers based marketing. It helps in building the customer loyalty for the business. It also
helps the business in getting potential customers which will increase the profit of the
organisation.
The three step of STP strategy are discussed below:
 SEGMENTATION: It is concept of dividing the potential markets into defined
segments so that similar needs of the potential customers can be identified. For example