Marketing Strategies for Unilever: A Comprehensive Analysis

MARKETING
STRATEGIES

EXECUTIVE SUMMARY
In this, the marketing's strategies is used to define as the plan which is essential for the
organisation. This help to formulate new cope of development of idea and plan which is
beneficial for any firm. As per this, the proper implementation of the strategies for the firm
create more and more profitability and productivity. There are number of model and framework
are used to show the factor which may affect the function and operation of any organisation. This
provide significant role in this for making smooth function and operation of enterprise.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK 1............................................................................................................................................4
External business environment...............................................................................................4
PESTLE analysis ...................................................................................................................5
Internal business environment................................................................................................6
SWOT analysis.......................................................................................................................6
Position in market and their market share..............................................................................8
Competitive advantage (USP) ...............................................................................................8
Porter five forces ...................................................................................................................8
Current marketing strategies...................................................................................................9
TASK 2 .........................................................................................................................................10
Segmentation, targeting and positioning..............................................................................10
SMART objective and goals................................................................................................11
Marketing mix .....................................................................................................................11
Recommendations of marketing strategies...........................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals...............................................................................................................13

INTRODUCTION
Marketing strategies is defined as the business plan or strategy in order to enhance the
overall performance of an organisation. This is also referring as a plan which help to reaching
prospective customer and change their decision and turning them as customer for their product or
services. As per this, the marketing strategies include number of things such as it contains value
of proposition, key management of branding and messaging, data on target customer
demography and other high level of component. In this, the marketing strategies should help to
revolve around the value of proposition that create scenario to communicate with consumer
behalf from organisation. This all provide and completed by marketing team with a proper
template which inform the in activities within the organisation behalf with product and services.
In this report, Unilever is chosen (Abu-Rayash and et. al., 2021). Unilever plc is a British
multinational consumer good and company in London, they have various aspect of product such
as food, energy drink, baby food and cheese. This reports cover their strength, weakness,
opportunities and threat, with their unique selling proposition and also in this, the new market
strategies are practice which is based on proper objective. The competitive advantage and
competition rivalry is well analysing in order to know the various consequence which decrease
the firm productivity rather enhance it.
MAIN BODY
TASK 1
External business environment
An external environment is defined as the factor which is external or outside in nature
which influence the business by creating impact on the process and operation of organisation.
The firm must act or react to keep up its flow of process in term of their operation and various
audit process. The external environment which can be broken down in order to know that is
collectively has two types. They micro environment and macro environment. The micro
environment is defined as which affect the business directly and create impact on operation of
organisation. Macro environment are those which consist normal factor which affect business
that have no control over. As per this, the success of the organisation in depend on their
flexibility and adaptability. In context with selected firm, they also faced various of factor which
may affect the diversity and operation of firm. As per this they analyse briefly by situational