Marketing Strategy for Desklib

MARKETING
STRATEGY

EXECUTIVE SUMMARY
In terms of exchanging products and services within in business environment, it is important to
carry proper and effective marketing strategies which is useful for company in terms of effective
survival in market and also helps in achieving their desired goals and objectives. It is undertaken
as an effective plan that tends to induce and attract customers towards them to purchase effective
products and services. For this, it is also important to have good image and reputation within the
business environment that helps in accomplishing sustainable competitive advantage within the
dynamic business environment. Moreover, report covers the environmental analysis considering
the USP and effective evaluation of marketing strategies. Besides this, it also undertake
prominent analysis of target market, develop suitable goals and objectives and also suggest
suitable marketing strategies regarding brand awareness.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Situational analysis (PESTLE)....................................................................................................1
Evaluate the threat of epidemic or Brexit using SWOT.............................................................3
Analyse competitive advantage (USP)........................................................................................4
Evaluation of current marketing strategy....................................................................................5
PART 2............................................................................................................................................5
Analyse Market Segmentation Targeting & Positioning (STP)..................................................5
Recommended objectives and goals for the choosing organisation (SMART)..........................6
Recommend marketing strategies with the help of marketing mix.............................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing strategy depicts the overall business formation in terms of reaching towards
the prospective of consumers and convert them into the products and services of customers in
terms of running business. In terms of this, marketing strategy it include the value proposition,
key brand information, data for target customers and so on. Marketing strategy is the forward
looking approach and an effective plan of company undertaking the fundamental goals which is
useful in achieving sustainable competitive advantage by understanding the requirements of
customers. It also tends to include strategic planning undertaking the analysis of company and its
strategic situation for the formulation, selection and evaluation of market oriented competitive
positioning that contribute for the goals and objectives of company (Mothersbaugh and Hawkins,
2016). In order to carry forward this report, Tesla is considered which is an American electric
vehicle company situated in California. Moreover, company specialises in electric vehicle
manufacturing and battery energy storage for the development of their product. Moreover, the
report is divided into two parts as first one include the analysis of both internal and external
environment and also consider the USP by evaluating the current marketing strategy. Meanwhile,
second part include the analysis of target market, recommend significant objectives and
recommend marketing strategies based on marketing mix.
PART 1
Situational analysis (PESTLE)
PESTLE Analysis is useful in examining the overall environment that undertake various
risk factors and also develop effective strategies that are useful in overcoming these risk barriers
and uncertainty. Moreover, it is useful in terms of scanning the several components that exist
within the business environment and consider various factors that relies under macro
environment. Its few factors are mentioned as: Political: It impact the business aspects including trade agreements, government
incentives and also tends to increase the economy. Along with this, Tesla get funding
from government which is useful in overcoming from the debt problem and also tends to
offer significant incentives to those who purchase electric cars by offering tax credits
(Kingsnorth, 2019). For this, government took major steps to enhance the development of
electric and hybrid engines in terms of qualifying the particular tax credit to purchase
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