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Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati

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Added on  2020-01-07

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The below presented research report is containing questionnaire which can help to the company to develop the their modern marketing approaches with the TASK 1 1 1.1 Research project outline specification It is essential for an organisation to make a proper research for the market and as well as for the available options for marketing which can help to the company to improve their marketing activities.

Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati

   Added on 2020-01-07

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Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Research project outline specification..................................................................................41.2 Factors contributes in the research report selection .............................................................51.3 Literature review ..................................................................................................................61.4 Project specification..............................................................................................................61.5 Procedures for the agreed research specification..................................................................7TASK 2............................................................................................................................................82.1 Required resources and relationship in between in between the research resources andresearch questions.......................................................................................................................82.2 Research investigation by questionnaire...............................................................................92.3 Data collection from the questionnaire participants............................................................10TASK 3..........................................................................................................................................123.1 Research evaluation techniques to evaluate the collected data ..........................................123.2 Interpretation and analysis of the research results..............................................................123.3 Recommendation and justification for further researches..................................................13TASK 4 .........................................................................................................................................134.1 Result and recommendation of research.............................................................................13CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15APPENDICES...............................................................................................................................17
Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati_2
INTRODUCTIONAnalysis and evaluation is an essential part for an organisation which is working inmodern era so it is essential for them to make a proper research on the market and ownorganisation (Mackey and Gass, 2015). These researches can help to the company to increasetheir potential to provide better products and services for the customers and as well as it can helpto the company to improve their work efficiency. By making primary and secondary researches acompany can develop their working and as well as their products and services can be effectivefor the customers. The present research report is based on the Tesco which is a multinationalcompany working in the retail sector, they are are the leading retailer in the super market so it isessential for them to make proper market research. The below given report is having focus on theuse of social media for the company to make a change in the consumer choices. In the first thisreport is having content on the selection of this topic. After that, it has focus on the resourcesrequired to carry out researches and data collection techniques which can help to the Tesco tomake improvement in the company. At last it has content on the evaluation techniques for resultresults to analyse the potential changes in the social media marketing of the company. The belowpresented research report is containing questionnaire which can help to the company to developthe their modern marketing approaches with the TASK 11.1 Research project outline specificationIt is essential for an organisation to make a proper research for the market and as well asfor the available options for marketing which can help to the company to improve theirmarketing activities. As Tesco is working in the retail sector so it is essential for the company toincrease their marketing activities via using modern approaches of marketing. Social mediamarketing is having an strength to provide a huge effective medium for the company to makeadvertise their products and services. The present research report is having focus on the usesocial media platforms for the Tesco which can help to the company to improve their marketingand choice of consumer by making an appropriate use of these platforms for the marketingpurpose (Taylor, Bogdan and DeVault, 2015). Questionnaire can help full for the company toknow potential changes in the use of social media which can help to the company to developtheir marketing strategies and set out their social media marketing activities. After the
Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati_3
questionnaire it is essential for the company to make a proper analysis of the data by usingappropriate techniques which can help to them to evaluate their current marketing strategies withthe result of the primary researches. So it is essential fro5r the company to analyse the data withappropriate techniques which can help to them to get the exact results which are given by thecustomers (Neuman and Robson, 2012). At the last of the research it is essential for the companyto analyse the changes in the which they can made in the business activities as per the needs ofthe customers and as well as need of the market which is full from the marke5t rivalries. So itcan help to the company to make effective changes in the use of social media in the marketingwhich can help to them to retain their market share. 1.2 Factors contributes in the research report selection Social media: Social media is that type that helps each and every individual to transfer from oneplace to another. Now a days social media is in a great boom because of certain apps likefacebook, gmail etc. Social media made the work of every person easy and because of hightechnology social media had been become a huge impact in the lives of each and every personliving in this world. As in marketing process social media plays a huge role like each and everyconsumer buy the products online and they don't have to go to shops to buy the product becauseof social media and marketing also became easy for the consumers as well (Kirkova and et. al.,2011). Factors which states that social media affect consumer choices are as follows:1.Modern in current scenario: Now a days social media is on great hike and fromyounger generation to older generation is using social media and because of social mediaevery work became easier and less time consuming method.2.Organization: In every organization through social media every files could betransferred easily. Every organization use social media to put adds on social media so thatconsumers can go through their products and by this the sales of Tesco could increaseeasily.3.Understanding the behaviour of consumer: By social media it will be easy for thecompany to know their customer as well as their behaviour that will help the company togenerate profit (Ellingsen, Størksen and Stephens, 2010). Social media is the only onefunction that helped the company to know the demand of the consumer and by this theproducts could be produced.
Research Project Introduction 3 TASK 14 1.1 Research project outline specification 4 1.2 Factors contributes in the research report selection 5 1.3 Literature review 6 1.4 Research Project specificati_4

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