Marketing Strategy of Aldi

Added on - 21 Feb 2021

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REPORT
EXECUTIVE SUMMARYMarketing strategy is a process of promoting products and services of the company inorder to earn profits and increase market share by increasing sales. There are different types ofstrategies used by company to attract customers. Present report will contain the marketingstrategies used by Aldi company when it started and various strategic marketing optionscompany need to implement to be on top of the industry. It has been highlighted that companyuses cost leadership, differentiation and marketing mix strategies to expands it business howevercompany also need to use social media, affiliate and behavioural marketingto expands itsbusiness and customer base.
Table of ContentsEXECUTIVE SUMMARY............................................................................................................2INTRODUCTION...........................................................................................................................2BACKGROUND OF THE COMPANY.........................................................................................2MARKET ANALYSIS...................................................................................................................2The Nature of Aldi’s Marketing Strategy or Strategies since it began........................................2Strategic Marketing Options for Aldi moving forward...............................................................4CONCLUSION...............................................................................................................................6REFERENCES................................................................................................................................71
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