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Marketing Strategy of Carlsberg

   

Added on  2021-06-18

12 Pages825 Words172 ViewsType: 172
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STRATEGIES IMPLEMENTED BY CARLSBERG
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IntroductionMultinational organizations need to devise successful strategies so that they are able to operate in a profitable manner in the international market. Global companies thereby need to formulate various strategies for the diverse needs in international markets. Carlsberg is a global brewing organization and is located in Eastern Europe, Asia and Western Europe. The firm was established in the year 1847 and employs greater than 40,000 people in the various locations (Carlsberg Group. 2018).
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Business strategy of CarlsbergCarlsberg has always intended to provide the finest quality of beer to the consumers by pursuing the excellence that is needed for the production of better quality items. The festivities of any kind are not complete without the products that are manufactured by the company and produced in the market (Brewster 2017).
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Business strategy continuedThe new strategy has been devised by the company is based on four important priorities which are, strengthening position of Carlsberg within the industry, deriving the growth in various segments and areas, trying to derive growth in areas and segments where long-term opportunities have been detected and a positive culture is created in the organization (Purce 2014).
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