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Marketing Strategy of Nestle

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Added on  2020-10-22

Marketing Strategy of Nestle

   Added on 2020-10-22

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MARKETING
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TABLE OF CONTENTS1.1 INTRODUCTION.....................................................................................................................11.2 Marketing Process......................................................................................................................11.2.1 Analysis of Mission and Objective................................................................................11.2.2 Situation Analysis..........................................................................................................11.2.3 Marketing strategy.........................................................................................................41.2.4 Marketing mix decisions...............................................................................................51.2.5 Implementation and control...........................................................................................61.3 Role of marketing in value of creation for customers................................................................71.4 Stakeholder engagement and their impact on marketing activities...........................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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1.1 INTRODUCTIONMarketing is an essential tool for company in gaining promotional activities in effectivemanner. Present report deals with Nestle which is engaged in food sector and mission andobjectives are presented. SWOT, PESTLE analysis and Porter's five forces are discussed as well.Impact analysis is made and stakeholder engagement in marketing both are explained withrelation to company. Moreover, marketing mix is produced and thus, overall marketing plan ismade. 1.2 Marketing Process1.2.1 Analysis of Mission and ObjectiveMission “Make better and nutritional food so that people may live a healthy life and to bring vitalingredients of taste and pleasure for maximising satisfaction.”ObjectivesTo become market leader in health, wellness and nutritionTo effectively promote leadership and accomplish trust by satisfying customers.To create sustainable value for long-term purposeTo make perfect alignment of staff behind strategic activities for enhancing organisation'sgrowth.1.2.2 Situation AnalysisPESTLE AnalysisPolitical (P)-Main factor which is affecting Nestle is changes undergoing in various regulations offood standards and marketing actions. Various economies have diversified regulations affectingcompany as a whole and as such, quality standards are of utmost important to it. Taxationstructure, excise duties imposed on import and export are much vital to be followed byorganisation (Haseeb. 2017).Economical (E)-Economic policies of various nations are entirely different and as such, business has tofollow the norms and rules of nations so as to make its position secure enough. Inflation rate and1
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purchasing pattern or behaviour of people should be analysed quite effectively. Nestle is helpingfarmers by purchasing raw materials directly from them.Social (S)-Life style, norms and preferences have been effectively carried out by the companyimplying that social responsibilities are stuck to organisation's ethical policies. Consumerchanging attitude is well-understood by company.Technological (T)-Nestle has used technology-driven tactics so as to produce its variety of range of productsin the best possible manner. It maintains databases for customers' transparency needed foraccelerating future sales. It is using state of art technology to produce commodities quiteeffectually (Lovelock and Patterson, 2015). Legal (L)-Organisation has to ensure that it follows regulations which are inevitable by its nature.Global or international laws particularly of food and health standards have to be adhered strictlyfor uninterrupted operations in the world. Hygiene products are produced by abiding regionallaws as well.Environmental (E)-Nature is a blessing to humans. Nestle has to make production in a manner which maynot harm environment. Production system needs to be updated so that no harmful gases couldemit affecting nature up to a high extent. Packaging should not be made in plastic wrapper as itharms environment. SWOT AnalysisStrengths (S)-Main strength of Nestle is well-renowned brand in the world. It has good reputation andbrand image in market providing great level of satisfaction to customers. Organisation has itspresence in 195 countries which speaks off well about brand identity. Another strength is strongR&D which helps in exploring healthier and variety of products for consumers as company has40 R&D product centres (Armstrong, Kotler, Harker and Brennan, 2015). 2
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