Marketing Strategy of Nissan motor UK : Report
17 Pages5045 Words1773 Views
Added on 2020-01-07
Marketing Strategy of Nissan motor UK : Report
Added on 2020-01-07
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MARKETING STRATEGY
Executive summaryIn the report, situation analysis take place which considers internal and external environmentparameter within Nissan motor UK. It also considers positive environment with taking marketingmix of the company. Firm can easily operate various functions with adopting strategy tomaintain positive environment at win business.
Table of ContentsINTRODUCTION...........................................................................................................................4PART 1............................................................................................................................................4Situational analysis......................................................................................................................4Competitive advantages..............................................................................................................6Evaluation of current marketing strategy....................................................................................7PART 2............................................................................................................................................8Segmentation, targeting and positioning (STP)..........................................................................8Recommendations objectives and goals....................................................................................10Recommendations marketing strategies which is based on application of marketing mix to thecompany....................................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing strategy is a plan which demonstrates the activities which are adopted by theorganization to achieve goals and objectives of the firm. With the help of marketing plan, everybusiness can enhance their profits and develop effective results within the organisation(Muzellec, Ronteau and Lambkin, 2015). They evaluate the opportunities to maintain targets andeffective results at the workplace. Present report is based on Nissan motor manufacturing UKLtd. Company. They deal in auto mobile products and services in various parts of the world.They have around 6700 employees who work together to develop business operations at theworkplace. The company is actively operating from 1986 to build high market share. In thiscontext, present report covers situational analysis, competitive advantages and current marketingstrategy to evaluate the cited firm performances. Furthermore, it includes segmentation, targetingand positioning within the organisation. PART 1Situational analysisIn order to analyze the situation of company, PESTLE and SWOT analysis could betaken (Kumar, 2016). External factors affect the company’s ability and assist to maintainsuccessful operations with target customers. They are as followsPESTLE analysisPolitical factor: Political factor directly influence the business on their operations. Thereare various elements which influence Nissan motor UK. It includes government funding fordeprived areas, job creation scheme and taxations, etc. (Parsons, 2013). Government framesnational security and EU regulations to determine effective operations at the workplace. Theymake rules and regulations to protect country and their people to manage effective functioning incompany. Government frames monetary and fiscal policy to control on supply and demandfunction. Economic factors: There are various economic factors which impact the Nissan motorcompany. It includes currency exchange rate, stock market, global commodity prices andunemployment levels (Lee and Shin, 2015). When the country has low level of unemployment,the cited firm has various benefits such as maintaining demand of products and services, greaterdisposable income and high profits. On the other hand, at the time of unemployment condition,
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