Marketing Strategy of Pollution Eating Bikes

Running head: MARKETING STRATEGY OF POLLUTION EATING BIKES
MARKETING STRATEGY OF POLLUTION EATING BIKES
Name of the Student
Name of the University
Author Note

MARKETING STRATEGY OF POLLUTION EATING BIKES
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Executive Summary
The report has been written as the review of the marketing environment for the
pollution eating bikes in the United Arab Emirates. The report is mainly based on the
compilation of the analysis of the external environment where the company is
planning expand with the help of the PESTEL framework. The PESTEL framework is
mainly used by the organizations to analyse the external factors that can affect the
successful operations.
UAE has thereby proved to be a good option for the expansion related plans that
have been made by the Chinese organization. The main reason behind the choice of
this organization is the high level of acceptability of the products that have been
manufactured by the company. The country can also provide chances for growth of
the company with the help of the strong economy. The political and economic
environment of the country is stable and The environmental condition of the country
has provided opportunities for the successful operations of the Chinese organization.
The recommendations that have been provided to the company will also help in the
success and growth of the company.

MARKETING STRATEGY OF POLLUTION EATING BIKES
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Table of Contents
1.Introduction of PESTEL..................................................................................2
2.PESTEL Analysis the model...........................................................................3
3.Strengths and Weaknesses of PESTEL.........................................................5
4.PESTEL Analysis of United Arab Emirates....................................................5
5.Recommendations..........................................................................................9
6.References....................................................................................................11

MARKETING STRATEGY OF POLLUTION EATING BIKES
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1.Introduction of PESTEL
The report will be based on the determination of the decision of the entry of
Pollution Eating Bikes which are produced by a Chinese organization in the United
Arab Emirates. The decision will be mainly related to the analysis of the external
environment of the country in which the organization is about to operate. The term
PESTEL stands for the various factors related to the external environment which
affect the operations or expansion of an organization. The factors are mainly,
political factors, economic factors, social factors, technological factors,
environmental factors and legal factors (Fleisher and Bensoussan 2015). The
PESTEL framework is used by organization to analyse the effect that the situation in
the country can have on the operations and profitability. This analysis further helps
the organizations to take decisions regarding the future operations in the country
where it is planning to expand its operations.
2.PESTEL Analysis the model
Political – The political factors of an organization mainly help in determining
the extent up to which the government of that country is able to influence the industry
in which it is operating or the ways in which it influences the economy. The duty or
tax that is implemented by the government on the various organizations or industries
have an influence on the entire revenue structure. The tax policies, trade tariffs,
fiscal policies that are levied by the government are a part of the political factors
(Wheelen et al. 2017).
Economic – The economic factors are mainly the determinants of the
performance of the economy of the country which can impact the organization
directly and has huge long term based effects. The rise in inflation rate can also