Business Strategy for a Large-Scale, High-Performance Distributed System
Added on 2020-10-05
29 Pages8259 Words279 Views
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2018
Table of ContentsSection One.......................................................................................................................................................................21.1 Business summary:..................................................................................................................................................21.2 Business aims:..........................................................................................................................................................2Section Two.......................................................................................................................................................................53.1 Describe the core product/service you are going to sell:.........................................................................................53.2 Explain your business’s product/service USP...........................................................................................................53.3 Describe any other product/service you are going to be selling:.............................................................................5Section Three.................................................................................................................................................................64.1 Describe your typical customer:...............................................................................................................................64.2 Where are your customers based?..........................................................................................................................64.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your product/service......6Section Four......................................................................................................................................................................7Market research............................................................................................................................................................7Section Five.......................................................................................................................................................................8Competitor analysis.......................................................................................................................................................8Section Six.........................................................................................................................................................................9Marketing strategy........................................................................................................................................................9Section Seven..................................................................................................................................................................108.1 Premises:...............................................................................................................................................................108.2 Equipment.............................................................................................................................................................108.3 Transport:..............................................................................................................................................................118.4 Legal requirements:...............................................................................................................................................118.5 Insurance requirements:........................................................................................................................................118.6 Management and staff:..........................................................................................................................................118.7 Additional information:..........................................................................................................................................11Section Eight....................................................................................................................................................................12Costs and pricing strategy............................................................................................................................................12Section Nine....................................................................................................................................................................1310.1 Sales and costs forecast.......................................................................................................................................13
10.4 Costs table...........................................................................................................................................................15References.......................................................................................................................................................................25
Section OneBusiness Overview1.1 Business summary: The business it will be more for the third sector, services prestation and seals, and came like anopportunity to create new products from the old structure which connect them with the sentimental past ina new image of the future.Starting from here my company “Style from the past”, an architectural salvage company, propose toapproach the renovation idea from a new perspective by reusing the existing structural design adding themodernistic element and bringing to live the old charm in a new futuristic environment.Our location it will be in North west of England, where you can still find a lot of disposals from the oldbuilds and gardens, with footprints of the of the other centuries and plus still have a big request forrevitalisations of this style.One of the most important features of the company it will be the clients which are meant to generate ourincomes and in same time one of the big sides of our marketing strategy. Our clients will come from themedium an upper class like level of incomes which are available to spend a 10% from their incomes onimprovement of their buildings (outside – inside) and gardens on intention to keep the image of theirwealth.1.2 Business aims:The objective of the company will be determined based on SMART techniqueFig.1 SMART objectivesFig.1. shows the SMART objectives which are necessary to be described in the future of the company and they showthe coherency of our strategies and goals.Each one has a high importance in the way of projecting the goals and reaching them, how you plan and manage thetime, money and the resource to create your futures plan.
Style from the past Ltd will be a company which can be found in the heart of Luton, in an office building, near by theTown Hall and, at same time, because we are living in an technology era, we will have an online presence as well, at theweb address: www.stylefromthepast.co.ukStyle from the past Ltd USP’s services will be positioned very carefully; they will be of extremely high quality, relevant,timely and accurate, tailored to the clients' needs to enable them to make the right decisions. Our USP relates to thelarge palette of services which we provide to clients, and we are not limited just to general restauration we candetailing and go even at the minimal feature to rebuild them keeping the “the flavour of memories” of the originals.Mission statement: “We bring the worm of the past in your new life ” which means that the future customers will finda high quality of services and high standards of professionalism and, at the same times, a team of specialists that isready to help clients to increase their level of incomes, which give them a stable future to develop their business.Vision statement:Style from the past LTD will be recognized through the accuracy and quality of the services in theway to reach the financial goals although to expand to future.Value statement: Style from the past LTD will promote the restauration services in the manner to make happy ourclients regarding the way how to revitalize their architectural structure.For this, company will construct a scale of evaluation to build a feedback for our services:Clients satisfaction based on the tasksCompetency system of employeeContinue development of the services in terms of quality and accuracyDeveloping trainings for employees or collaborators. 1.2.Business Type My business will be a company, named Style from the past LTD. It will be a private limited company registered atCompany House, under s 188 Company Act 2008. As the business will be a “separate legal entity”, it means, as owner, Iwill not be liable for my business debts. The most important advantages to start a business as a company: Minimising personal liabilityProfessional statusTax efficiency and planningHigher personal remunerationSeparate legal identityCredibility and trustInvestment and lending opportunitiesProtecting a company namePension and splitting income
Style from the past LTD has the SWOT analysis at the base of its strategic planning technique, which regard theStrengths, Weaknesses, Opportunities and Threats:Strengths:New and fresh points of views which generate at the beginning low cost of the products;Various expertise in many specialities (restauration of building, furniture and patios);Specialised employees with various experiences;Easy to access the services provided (through internet at just a click distance and physical by our presence if isrequired)Weaknesses:Being a fresh start up company we are not having a stable position on the market;For part of the clients our services can be subject to seasonal activities in base of the holiday time or weather,so it brings a lack of diversification in our revenue sources;Opportunities: The increase of number of the clients which prefer ate vintage style of interior or exterior fashion;A new technology that can be used to improve products, and a possible new market that is not beingaddressed by any competitors.Threats: A reduction in demand caused by changing the taste of customer, Increased competition from sole practitioners and new firms.
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