Marketing Strategy of Tesco | Report

Running Head: MARKETING STRATEGY OF TESCO
0
MARKETING
STRATEGY FOR
TESCO
System04121
1/15/2020

MARKETING STRATEY OF TESCO 1
Executive Summary
These report concealments the features of policies connected to advertising for TESCO
Business; this business indication is a UK based steady that helps in providing services like
advertising and promotions for the other client. The report is essentially made to show the
advertising policy of a novel merchandise incoming a new market and cover all the features
of the plans, rivalry, benefits and the risk in seeing various strategies. The goal of the
procedure is to strategy that the business can use for the process of choice making by casing
all the features of market segmentation, directing strategy and the placing, apart from that
porters five force analysis in the competitive advantage etc.

MARKETING STRATEY OF TESCO 2
Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Q1: PESTLE Analysis................................................................................................................3
1. Political:..........................................................................................................................3
2. Economic:.......................................................................................................................4
3. Social:..............................................................................................................................4
4. Technological:.................................................................................................................4
5. Legal:...............................................................................................................................4
6. Environmental:................................................................................................................5
Threats that the company will face can be such as:...................................................................5
Q2: The Three Modes of Market Entry......................................................................................5
1. Acquisitions, Mergers and Joint ventures.......................................................................6
2. Vertical integration..........................................................................................................7
Vertical integration – benefits............................................................................................7
Joint ventures.........................................................................................................................7
Foreign direct investment FDI –............................................................................................8
Q3: Market segmentation...........................................................................................................8
Q4 – Porter Five Forces Strategies...........................................................................................10
1. Competition rivalry.......................................................................................................10
2. Threat of new entrants...................................................................................................11

MARKETING STRATEY OF TESCO 3
3. Power of suppliers.........................................................................................................11
4. Power of customers.......................................................................................................11
5. Threat of the substitutes................................................................................................11
Conclusion................................................................................................................................12