SME Marketing Strategy: Budgeting, IT, and Financial Planning

This report provides a detailed analysis of the marketing strategy for a Small and Medium Enterprise (SME). It explores the critical aspects of marketing strategy, including the necessity for budgeting and the formulation of various budgeting plans. The report covers the requirements for budgeting, including managing revenue, expenses, and cash flow. It presents a budgeting plan considering industry structure and market risks, projecting sales, gross profit, and expenses over three years. The report also formulates start-up budgeting plans, low-cost and high-cost budgeting plans, and discusses the importance of information technology in enhancing product offerings and market reach. The conclusion summarizes the advantages of a well-defined budgeting plan and its impact on SMEs, highlighting the importance of adapting to market conditions and leveraging technology to achieve growth and profitability.