Strategic Analysis of Business and Environment
Added on 2020-01-07
15 Pages4823 Words199 Views
|
|
|
MARKETING STRATEGY
Executive SummaryMarketing strategy play a very crucial role in an organisation to make it competitive and gain competitive advantage in the business environment. An effective marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. In other word it can be said that marketing strategy is a supportive tool through which company can attain effective profitability and sustainability in the competitive business environment. In this project report, the various marketing strategy has been discussed in order to increase the sales and earn profitability with respect of Uniliver corporation. Further, product positioning and market segmenting is also discussed inn this report.There has developed a systematic SMART objective for the detergent product and design marketing mix along with marketing strategy. Furthermore, Unilver has successfully analyses its business environment through which various components has been addressed on this report such as political, legal, economical, social, environmental and technological. Unilver has a strong market reputation so as customer have strong trust on its product. This report have major objective to understand the marketing strategy of Unilever. In order to know the competitive position of Unilever in the market, a systematic SWOT analysis has also studied in this project report.
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................12...................................................................................................................................................6CONCLUSION..............................................................................................................................10References......................................................................................................................................11
INTRODUCTIONIn every business organisation a systematic strategic management is very significant roleplay in order to develop competitive advantage and growth in the market. Marketing strategy is aterm which can used in a documented plan on how an organisation is setting out to achieve theirgoal (Bahadir, Bharadwaj and Srivastava, 2015). In order word it can be said that marketingstrategy is an attribute which adopted by organisation to make business activities successful andeffective. With assistance of excellent marketing strategy, corporation can gain the competencyand strength to survive in the competitive environment. In this project report, the importance andvalue of marketing strategy has been effectively addressed (Barrett and Weinstein, 2015).Further, this report is providing a depth knowledge of internal and external competitiveenvironment and analyse with respect of Unilever. It is a British Dutch multinational consumergood corporation which deals with consumers goods like beverage, cleaning detergents and careproducts. Moreover, this report has clearly evaluated the marketing environment with use ofPESTEL Analysis. The major objective of this report is to understand the marketing environmentand develop a competitive marketing strategy for cited venture in order to survive in thecompetitive environment.TASK 11.Marketing strategy is play a very crucial role for organisation in order to make companyprogressive and completable. With assistance of effective marketing strategy, organisation canable to develop a core competency in the marker further it can able to develop a strong brandimage in the market (Chen and et.al., 2015). Unilever is a multinational consumer good companywhich head quartered in UK. It has dealt with various consumers products such as cleaningagents, personal care , and food beverage. It is the world's third largest consumer goods companywhich have more than 172000 employees.As per the current market condition, every corporation required to develop their ownmarketing strategy and competitive advantage so as it can survive in the competitive marker andgain effective results from marketing and sales activities (Homburg, Jozić and Kuehnl, 2015).Corporation need to establish its own brand image and goodwill in the competitive environmentthus it can compete with its rival and earn maximum revenue from its customers. For this1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents