Marketing strategy of Zara Assignment

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Added on 2021-01-03

Marketing strategy of Zara Assignment

Added on 2021-01-03

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Marketing strategy

Table of ContentsTASK 2............................................................................................................................................2Recommendation for future strategy...........................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

TASK 2Recommendation for future strategyMarketing strategy is defined as the long term forward looking approach of planning soas to achieve fundamental goal and to accomplish sustainable competitive advantage in themarketplace. In basically involves an analysis of company strategic initial situation prior to theformulation, selection and evaluation of market oriented competitive position which makes anoverall contribution to the company's goals and marketing objectives.Recommendation of strategy for future of Zara company: Manager of Zara companycan use “Social media marketing strategy” in future. As this strategy refers to the use of socialmedia platforms like Facebook, Instagram, twitter and many other social media websites so as topromote goods and services of an organi9zation in the marketplace. The main reason behind whythe Zara company should adopt this strategy is just because it helps in knowing whether thecompany is succeeding or falling. As the company view point is that more effective the strategyis then more effective the execution will result (Mitic and Kapoulas, 2012). So in order toformulate social media strategy following steps needs to be considered which are mentionedbelow:The very first step is to set social media marketing goals which is to establish objectivesand goals as without goal company cannot measure its success. Additionally each goal ofthe company should be specific, measurable, attainable and relevant. Thus it will help inachieving goals which will result in rendering positive result for the company.During second step Zara company should ensure that they learn everything about thetarget audience, like what the target audience want to see on social key so that they like,comment and share it. Therefore its is the best way to develop social media fans intocustomers of business.During the this step Zara company should make an analysis of what techniques in socialmedia does their competitors are using as competitors are already using social media. Soresearch and development department of Zara industry must identify the strategy thecompetitors are using through social media. Thus, accordingly company should preparestrategy in orders so as to attract more customers to purchase their products.

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Marketing strategy of Zara Assignment