Marketing Strategy of Pinatex Assignment

Added on - 07 Apr 2020

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Running head: MARKET STRATEGY OF PINATEX IN NEW ZEALANDMARKET STRATEGY OF PINATEX IN NEW ZEALANDName of the StudentName of the UniversityAuthor Note
1MARKET STRATEGY OF PINATEX IN NEW ZEALANDSLIDE ONEIt is the title slide. Slide 1 consists of the details of the student and it introduces thetopic of the assignment. The topic of the assignment is Pinatex, a textile fabric that isextracted from the by-product of the pineapple fruit. The product is doing the businessglobally.SLIDE TWOThis slide consists of the topics that are to be discussed in the presentation. The topicincludes the market strategy of the product. It includes the competitive strategy, the entrystrategy, the pricing strategy, the development strategy, the distribution strategy and thepromotional strategy (Ananas-anam.com/pinatex, 2017).SLIDE THREEThis slide consists of the reasons of choosing New Zealand as the proposed countryfor the analysis of the marketing strategies of the product. Pinatex is a unique fabric made outof the by-product of the pineapple fruit. It is as good as leather. New Zealand has beenchosen for this because this product is not yet launched in the market of New Zealand.Therefore, there is huge scope for Pinatex no such competitor has come up with somethinglike this (Gullingsrud, 2017).SLIDE FOURThis slide consists of the market selection and entry strategy. The import of theproduct is the first and foremost entry strategy. The products should be made available inalmost all the commercial market of New Zealand. All types of garments should be made outof this fabric, which can attract all types of customers (Heredia, 2015).
2MARKET STRATEGY OF PINATEX IN NEW ZEALANDSLIDE FIVESlide 5 contains the competitive strategy of the product.The biggest competition ofpinatex is Quantum cat designs (Payne, Brough & Musk, 2016). Leather is a costly productand now has become a luxury ((Hijosa, 2015). To increase the revenue pinatex needs tomaintain the price and the quality of the products and the variety of the same compared to theleather. It should made the quality better than the Quantum cat designs to make a mark in themarket of New Zealand. (Kinnunen, 2017).SLIDE SIXThis slide contains the details regarding the pricing strategy. The price of the productshould be kept initially low and it can be increased once the maximum people like theproduct and after it becomes popular in the market. The range should be such that peoplefrom all background can afford the product (O’Cass, Ngo & Heirati, 2012). The budgetpricing strategy and the luxury pricing strategy should be maintained differently.SLIDE SEVENThis slide contains the distribution strategy. The product should be distributed evenlyin the global market. There should not be shortage of product in the market as it can create anegative impact in the market. There should not be product shortage in the market. Thedistribution should be checked properly.SLIDE EIGHTThis slide contains the promotional strategies. There should be effective promotionalstrategies. Proper advertisements of the product should be done which will includeadvertisements in the newspapers and hoardings. The arrangement of special campaign
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