Marketing Strategy and Plan for Zeemh Pty Ltd

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Marketing Strategy and Plan
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Assessment Task 1: Knowledge questionnaire
a) Mention what is the service that you are familiar with
Zeemh Pty Ltd was founded Fighting infant mortality, since that time, the company has been
constantly updating its range with new products: now it manufactures products under 8500
trademarks known to consumers of each continent (Armstrong, Kotler, Harker, and Brennan,
2015).
b) Briefly describe the characteristics of the service
The desire to satisfy customers. Customer loyalty to the company is based on satisfaction with
their quality of goods and services. Any competent marketer knows how important it is to have
loyal customers to strengthen the brand in the market and to build a solid business foundation.
c) Briefly describe the consumer behavior specific to the service (use the table provided to
record your answer)
Zeemh Pty Ltd strategy is not only to strengthen and modernize the production infrastructure of
enterprises, to introduce innovative technologies. It also aims to increase production efficiency
while reducing costs.
d) List the components of the service guarantee for the service
In addition, the company invests a lot in staff training, professional development and the level of
professionalism of employees, passing them international experience and scientific and technical
knowledge.

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e) Identify and list 3 service marketing strategies that would be appropriate for the service
Within the framework of the development strategy, Zeemh Pty Ltd sees its task as making
long-term investments. In our country, the company constantly invests in local production,
the development of new products that meet the preferences and traditions of Australians, and
also processes local raw materials, uses domestic ingredients. This allows us to combine
global experience and leadership in the food industry with the needs of the target audience.
f) Choose one of the service marketing strategies that you have identified and select a
service marketing activity associated with it
o List 2 methods to measure the effectiveness of the marketing activity.
1. Sales for the product
2. Profitability of the product
o Describe why you have chosen those methods
Consistent promotion. No matter which store you buy products in, their quality is always at
its best. Such a strategy helps a lot to promote a brand, it allows you to win a loyal attitude of
consumers. In stores were opened with excellent design and beautiful interior. In them at any
time you can meet a lot of buyers. The company has ensured that customers had an opinion
about their products as a premium, with a high status. Buying it, they are confident in its
impeccable quality. Even the packaging of goods is very attractive. Opening the box,
customers feel the satisfaction and joy of shopping.

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g) Research trends in service delivery and marketing and briefly describe one trend that
would apply to the service that you have chosen. (Min. 50 words)
The company's credo is to improve life by producing balanced and high-grade high-quality food.
Without a doubt, Zeemh Pty Ltd is one of the most successful modern companies. Zeemh Pty
Ltd has not only millions of fans: it emulates a lot of people. The company's products inspire its
followers to develop new devices. Here we can mention the company Microsoft: it is believed
that it has become successful thanks in large part to Zeemh Pty Ltd.
Service marketing strategies
Zeemh Pty Ltd always prioritizes the creation of the best customer service in the world.
Management believes that the company's marketing strategy is very important, and if you
implement it correctly, you can achieve excellent results. In detail, the content of this strategy is
unknown to anyone. Nevertheless, we give a general description of the company's marketing
strategy: If the company did not strive to improve the quality of its products, then all this would
have turned out to be impossible.
Service marketing activity
Quality. To consistently overtake competitors, Zeemh Pty Ltd chose a difficult path. For
example, Zeemh Pty Ltd Store stores cannot boast of cheapness, their development took a long
time. However, all costs were justified by the effect. For the first time, consumers could not only
look at the product, but also try to work with it. Since Zeemh Pty Ltd products were created user-