Marketing Strategy and Planning for Marks and Spencer

Marketing Strategy
and Planning

EXECUTIVE SUMMARY
The report summarises the market sector of the company and explain what marketing and
marketing strategy of the company is and the brand within the sector and proposed integrated
marketing campaign. the data collected for the preparation of the report is the secondary data
which is collected from the different sources.

Contents
EXECUTIVE SUMMARY.....................................................................................................................2
INTRODUCTION...................................................................................................................................3
MAIN BODY..........................................................................................................................................4
1. Marketing sector........................................................................................................................4
2. The Brand within the Sector.....................................................................................................6
3. Proposed Integrated Marketing Campaign............................................................................9
CONCLUSION......................................................................................................................................11
REFERENCES......................................................................................................................................12

INTRODUCTION
Marketing is defined as the activity adopted by all business enterprises to stimulate in trading
of their products and services. it involves different activates such as advertising, selling of
product, delivery of goods to the customers and many more. Promotion, place, price and
product are considered as the four basic principles of marketing. It is considered as the most
efficient and effective way through which organization conveys the value proposition to the
customers in a engaging way. Marketing helps in generating the revenue and increase the
sales of the products and services. Marketing helps in setting effective goals and objectives of
the company and helps in building the good reputation of the company’s brand. The
marketing strategy of any business can be defined as the plan formulated by the enterprises
in order to reach potential customers. It involves the value proposition of the company, its
brand communication and many more.The report includes the brief explanation of marketing
and marketing strategy and the different types of marketing sector in context with the fashion
management (Simasathiansophon, 2019).
The data is considered as the secondary data. The secondary data is that data which already
researched by the researcher and present on the different mediums. The data has been
collected for the accomplishing the report is from the internet.. The report also includes the
introduction of brand its pestle analysis and swot analysis and creation of new integrated
marketing campaign for the marks and spencer. The report also includes the marketing plans
of the chosen company and measures to put in place for the effectiveness(Ozturkcan, 2019).