Marketing Strategy And Planning Managemnet

Running Head: MARKETING PLANNING STRATEGY
MARKETING PLANNING STRATEGY
Name of the Student
Name of the University
Author Note:

1MARKETING PLANNING STRATEGY
EXECUTIVE SUMMARY
The paper aims to describe the market analysis of Virgin Atlantic UK. Overviewing the
company, the study focuses on the Value chain analysis, and Porter’s five forces model based on
the organization. The study identifies some unique capabilities of the organization. Along with
this, the study provides some suggestive recommendation for a bright future of Virgin Group,
UK.

2MARKETING PLANNING STRATEGY
TABLE OF CONTENTS
Overview of the company....................................................................................................3
Mission and vision of the company.....................................................................................3
Porter’s five forces model....................................................................................................4
Recommendation and conclusion........................................................................................6
References............................................................................................................................7