logo

Marketing Strategy Recommendations | Report

10 Pages2007 Words176 Views
   

Added on  2020-04-01

Marketing Strategy Recommendations | Report

   Added on 2020-04-01

ShareRelated Documents
SHEBAHASSESSMENT 3MMK101 TRIMESTER 2MARKETING STRATEGY RECOMMENDATIONSStudent Name:Student Number:
Marketing Strategy Recommendations | Report_1
Table of Contents2.1. Target Market and Positioning Statement................................................................................32.2. Marketing Strategy Recommendations.....................................................................................32.2.1. Promotion strategy.............................................................................................................32.2.2. Price Strategy.....................................................................................................................42.2.3. Product Strategy.................................................................................................................52.3. Conclusion................................................................................................................................6
Marketing Strategy Recommendations | Report_2
2.1. Target Market and Positioning Statement.Target Market:Shebah has targeted female passengers, children, including boys under age of 12 years, boys above 12 years with their mothers and families going to the airport.Positioning Statement:Differentiation is their positioning statement. The company only hires lady drivers and only prefers lady passengers, so that both can be comfortable and secured.2.2. Marketing Strategy Recommendations.The marketing mix is a set of actions which a company performs to promote their brand or product in the market. Typically this is done with the help of 4Ps mainly Price, Promotion, Place,and Product. But now days another Ps is also working like Positioning, Packaging, and People. Shebah is a company which provides cab services to female passengers, boys up to the age of 18 years but along with their mums and families who have to travel to the airport (Andrews, 2017). Below are the strategies by using which company can increase their market share and popularity among the female passengers.
Marketing Strategy Recommendations | Report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Marketing Strategy and Plan of Organization
|8
|2111
|57

Asian Business Management Assignment
|9
|1988
|48

Public Relations Plan for Uber: Enhancing Image and Ensuring Safety
|10
|2307
|192

Marketing Management & Digital Communication - PDF
|15
|3792
|60

Product Development Approach - Doc
|10
|2139
|27

Service marketing assignment (pdf)
|9
|843
|31