Marketing & Strategy Sample Assignment
Added on 2021-06-16
19 Pages3359 Words41 Views
Running Head: Marketing & StrategyBRIGHTON COFFEEMarketing & StrategyIndividual Task
Marketing & StrategyP a g e | 1Table of ContentTask 1.....................................................................................................................................................4Describe existing mission and vision statements...................................................................................4Mission Statement.............................................................................................................................4Vision Statement...............................................................................................................................4Revised Mission and Existing vision Statements....................................................................................4Mission Statement.............................................................................................................................4Vision Statement...............................................................................................................................4Identify and review organizational values.............................................................................................5Commitment towards environmental sustainability.........................................................................5Being Exceptional..............................................................................................................................5Innovation and Creation....................................................................................................................5Commitment to Safety......................................................................................................................5Customer-centricity...........................................................................................................................5Seeking Support from all the Stakeholders...........................................................................................5Task 2.....................................................................................................................................................7PEST analysis of Brighton Coffee...........................................................................................................7Political Environment.........................................................................................................................7Economic Environment......................................................................................................................7Social Environment............................................................................................................................7Technological Environment...............................................................................................................8
Marketing & StrategyP a g e | 2SWOT Analysis.......................................................................................................................................8Financial Comparison of Competitors....................................................................................................9Competitive Analysis.............................................................................................................................9Cost Benefit Analysis...........................................................................................................................10Task 3...................................................................................................................................................12Outline of the Strategic Plan................................................................................................................12Objectives and Strategies for the responsible departments................................................................12Circulate and communicating the Strategic Plan.................................................................................13Formulation of the Performance indicator (KPI)..................................................................................14Refine the strategic plan; evaluate the achievement and the effectiveness of the plan.....................15Addition to the Strategic Plan..........................................................................................................15Evaluation of the plan......................................................................................................................15
Marketing & StrategyP a g e | 3
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