Toyota Marketing Strategy Analysis

This assignment delves into Toyota's marketing strategy by examining its core components through the lens of the 5Cs framework. It analyzes Toyota's customer base, collaborative relationships with suppliers and distributors, competitive landscape, external contextual factors (including stagnation in the Japanese auto market), and the company's internal strengths and weaknesses. The assignment highlights Toyota's efforts to expand into new markets and technologies, such as alternative energy vehicles and hybrid models, to remain competitive in a changing automotive industry.

RUNNING HEAD: MARKETING PLAN OF TOYOTA
Marketing plan of Toyota
Toyota (Automobile Company)
Toyota (AUTOMOBILE)

Marketing strategy of Toyota 1
Contents
5cs of Toyota Company...............................................................................................................................2
Introduction of the Company:......................................................................................................................2
Customers of the Company:........................................................................................................................2
Collaboration with suppliers, distributors, customers:...........................................................................3
Competitors of the Company:...................................................................................................................4
Context (Factor affecting the organization):................................................................................................4
Stagnation in home market:.....................................................................................................................5
Conclusion:.................................................................................................................................................5
References:..................................................................................................................................................7

Marketing strategy of Toyota 2
5cs of Toyota Company:
For Toyota” company customers comes first” is the main priority. Being an excellent brand of
automobile company Toyota, the promoting Strategy of this company concentrates on the higher
section of its individual customers. The competitors of Toyota are, Ford, Volkswagen, and
Honda. These companies are providing some good features in their automobiles on other hand
Toyota was following their old techniques only. After the overseeing the revenue Toyota has
decide to accept or change their working procedure, they have started use of new technologies,
new innovation in their automobiles (Armstrong, et al., 2014). The marketing Strategy of the
Toyota, that customers is first priority for them and according to the demand and feedback of
customers they made some changes in their products and services. The main purpose of
marketing research of any company is to know that: What is the demand of Customers? Threat
poses company? Context of business is changing? Role collaborators play in the process? All
these factors affect the market research of any company (Baker, 2014). Here further we will
discuss about 5cs of Toyota in brief:-
Introduction of the Company:
Toyota Motor is automobile company in Japan. Toyota Company contained 333,498 employees
global. As of January 2014, after research this is the 14th largest automotive company in
automobile industry (Lockrey, 2015). By production this company was the largest automobile
manufacturer company in 2012. Toyota was founded by Kiichiro Toyoda in 1937. It created its
first product, a passenger car in 1936 (Scott, 2015).
Customers of the Company:
Improvements in the product and qualities after listen the customer voice and feedback regarding
the product is the concept of Toyota Company. In 1982 Toyota motor co., Ltd and Toyota Motor
Sales Co., Ltd were merged from new Toyota Motor Corporation. By the delivering voice of the
customer to relevant department the entire company strives to ensure the satisfaction to improve
the customer support and product quality. Basic philosophy of the Toyota Company is customer
first and quality first.

Marketing strategy of Toyota 3
Collaboration with suppliers, distributors, customers:
Principle of Toyota Company is fair business activities with their partners, suppliers, and
distributers to raise the quality and services of the company in terms of customer’s safety and
confidence, and work hard for increasing the customer satisfaction.
In every good or bad situation Toyota and its suppliers have faced same issues and solved it
together in a very easy manner (Tuten, and Solomon, 2014). Toyota has built a strong trust and
good relationship with his suppliers and distributers to achieve the mutual benefits and trust.
Toyota has also introduced the policies of basic purchasing that include an open-door policy
which introduce the fair competition, mutual trust base on mutual benefits. Also Toyota request
to their suppliers to provide their own CSR activities to maintain the customer trust.

Marketing strategy of Toyota 4
Competitors of the Company:
Thought Toyota is the world’s biggest automobile manufacturer company but it has competitors
also. Major competitors of Toyota is FORD, Volkswagen, Honda, and GM. For dis American
multinational company, products of ford who give major completion to the Toyota is:
 Ford Fiesta
 Ford Mustang
 Ford Explorer
Volkswagen products: A German multinational company in worldwide.
 Passat
 Jetta
 Taureg
Honda Product: A Japanese multinational company in worldwide.
 Civic
 Accord
GM Products: General Motors is an automobile co. in worldwide.
 Aveo
 Optra
 Commbador
This are the major competitors of Toyota which give competition to it.
Context (Factor affecting the organization):
Valuation multiples can change according to the many internal and external risk factor tis factor
also important to understand for investors. These factors such as:
1. Risk of significantly unfavorable currency movement.
2. Risk of stagnation in Japanese auto sales

Marketing strategy of Toyota 5
3. High dependency in the US auto market
Toyota is an established company, so this is important that investors of Toyota pay attention to
factors that can increase the company risk. To perform better in market, Toyota has been
pressurized. Due to strengthening its overseas that revenues are likely to fall down. So, to avoid
the company loss Toyota introduced some marketing strategies to their suppliers, distributers.
Stagnation in home market:
Unfavorable currency fluctuation is also affect the Toyota revenues. Investors of Toyota should
always keep eye on the money movement in coming quarters. Especially the US dollar and the
euro. Fluctuation in these two currency would hurt the profitability of company, which effect the
future earnings growth of the company (Parente, and Strausbaugh, 2014).
Conclusion:
Toyota Company has decided to expansion in the business so they introduce some new
technologies, the future of the cars will be natural gas biomass and range of renewable.

Marketing strategy of Toyota 6
These techniques will help to storage the electricity and future oil production cost. Toyota
displayed number of variety of alternative energy vehicles. Toyota also introduced “the
Third Generation of Prices Hybrid” concept and small battery power called FT-EV
concept also. By using these techniques Toyota introduced an urban electric car in 2012.

Marketing strategy of Toyota 7
References:
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson
Australia.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Lockrey, S., 2015. A review of life cycle based ecological marketing strategy for new product
development in the organizational environment. Journal of Cleaner Production, 95, pp.1-15.
Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: A guide to
marketing communication plans. Cengage Learning.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John
Wiley & Sons.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.