Marketing Strategy for Lipton Ice Tea: Analysis and Recommendations

Running Head: MARKETING STRATEGY
Marketing Strategy
Student’s Name
University Name
Author’s Note

2
MARKETING STRATEGY
Executive Summary
This marketing report analysis the Strategies and strategic importance of the marketing
campaigns of Lipton ice tea. the major markets of this product includes the native market which
is America as well as the prospective Asian markets also. The diversification of the brand and
sub brands depend largely on the consumer preferences. In this context, the macro and micro
factors impacting the industrial progress of Lipton ice tea in their existing and new markets are
provided in this report. The Framework for additional market research has also been provided in
the report on the basis of four important questions. The frameworks of research that the
researcher would be following for answering the four questions have also been provided in the
report.

3
MARKETING STRATEGY
Table of Contents
Introduction......................................................................................................................................4
Section 1: The marketplace and influencing factors........................................................................4
Section 2 recommendation for additional market research.............................................................7
Section 3: Consumer Segmentation.................................................................................................8
Conclusion.......................................................................................................................................9
Reference list.................................................................................................................................10