Marketing strategy in south korea PDF

Running Head: MARKETING STRATEGY
Marketing Strategy
Name of the Student:
Name of University:
Author Note:

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MARKETING STRATEGY
Executive summary
Etude House is well known in the South Korean market due to its quality cosmetic products and
service mechanism. However, due to huge competition in the market it becomes problematic for
Etude House to retain its successful market holding effectively. Based on this, the purpose of this
essay is to carry out a market analysis on the basis of both the macro and micro environmental
factors. Moreover. The SWOT analysis is also implemented in order to figure out the strength,
weakness, Opportunity and threats. The report also takes care of the South Korean cosmetic
market in order to track down the position of Etude House into the market.

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MARKETING STRATEGY
Table of Contents
Introduction......................................................................................................................................3
Company analysis........................................................................................................................3
Competitor analysis.....................................................................................................................4
STP..............................................................................................................................................4
Dominant economic features.......................................................................................................4
Key success factors......................................................................................................................5
Macro environment......................................................................................................................5
Political....................................................................................................................................5
Economic.................................................................................................................................6
Social.......................................................................................................................................6
Technological..........................................................................................................................7
Legal........................................................................................................................................7
Environmental..........................................................................................................................7
Micro environment......................................................................................................................7
Strengths..................................................................................................................................7
Weaknesses..............................................................................................................................8
Opportunities...........................................................................................................................8
Threats.....................................................................................................................................9
Porter’s five forces.......................................................................................................................9

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MARKETING STRATEGY
Conclusion.....................................................................................................................................10
References......................................................................................................................................11