Marketing Strategy for Tesla: Situational Analysis, Competitive Advantage, and Evaluation

Marketing Strategy

TABLE OF CONTENTS
Part1.................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Executive Summary.....................................................................................................................3
Situational Analysis of Tesla.......................................................................................................3
Competitive advantage................................................................................................................5
Evaluating Marketing Strategy of Tesla:.....................................................................................6
Part2.................................................................................................................................................6
Segmentation Targeting & Positioning of Tesla.........................................................................6
Recommend Objective and goals:...............................................................................................7
Recommend Marketing Strategies...............................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES..............................................................................................................................10

Part1
INTRODUCTION
Marketing strategy used to target market share and customer by the organisation. Tesla is
one of the leading electric vehicle manufactures and clean energy provider in the world with the
vision of providing of focus on renewable and environment friendly products and services. The
report highlights situational analysis of Tesla and its competitive advantage. Report also
evaluates current market strategy of the organisation. Next Part of the report analysis sub brand
of Tesla and its strategies for market gain.
Executive Summary
The report describes briefly market strategy and analysis of Tesla. In the report explain
effect of external and internal environment on organisation growth and market strategy. Pestle
and Swot analysis in the report helps Tesla to understand business environment of the
organisation. It also explains competitive advantage of Tesla and evaluates current marketing
strategy of the organisation. In the next part describe about racing car of Tesla analysis and
marketing strategy of it.
Situational Analysis of Tesla
PESTLE Analysis of Tesla
PESTLE analysis describes effect of external factors on the growth of Tesla. It helps in
formulating policing and gaining market share in the country.
Political Factors:
British is one of the political stable country which decrease in changing policies and laws
by government for organisation. After BREXIT, New government focus for the use of renewable
source of energy and decreasing pollution (Kanten and Darma, 2017). It will provide incentives
for the development and innovation of Electric vehicle which helps Tesla in expanding business.
Again it is assuming that citizens of the country will gain subsidy in purchasing renewable and
pollution free source of products which again increase market share of Tesla.
Economic Policy:
Government decided to decrease corporate tax in the mid of 2020 and hence Tesla’s
profit share will increase and can be utilise for further innovation and development of the
products. After BREXIT, government is focused on electrification of automobiles and for this
decrease different types of taxes on renewable and pollution free product. This will increase
3