MARKETING. STUDENT DETAILS. MARKETING. 1. Current marke

STUDENT DETAILS
MARKETING

MARKETING 1
Current marketing analysis
SWOT analysis of Subway, KFC and McDonald’s:
Weakness:
Subway has a large number of operating
locations in Australia but still, they have low
brand value as compare to its biggest
competitors McDonald’s and KFC.
From the last 3-4 years, the turnover of
McDonald's is decreasing subsequently. The
dividend growth is also going slow
(Seriousfacts.com, 2019).
KFC is facing major distribution issue for the
delivery of the chicken. The quality of the
chicken and supply is extremely important for
the company.
STRENGTH
Subway has to offer healthy subs sandwich that is
preferred by many customers (Entreprenur.com,
2019).
McDonald’s launches new product frequently and
they achieve sustainable success in the new
launching. Such as: introducing smoothies, coffee,
angus burger, chicken burger, etc
(Seriousfacts.com, 2019).
KFC has a strong global presence. KFC has the
world's 2nd largest restaurant chain and largest
leader in non-veg food segment (Ohfacts,com,
2019).

MARKETING 2
Threats:
Subway has also involved in the franchise
business. Training of the staff is also outsourced
and because of this common level of customer
satisfaction cannot be attained (Entreprenur.com,
2019).
McDonald is facing a threat by the changing
psychology of the people. Now populations are
becoming health conscious, thus is create the
major threat for the brand (Seriousfacts.com,
2019).
KFC has faced major criticism in the year 2017 in
Australia for the quality of oil they are using
(Ohfacts,com, 2019).
Opportunity:
People are becoming health conscious; this
will succour the Subway in becoming more
successful.
McDonald’s loyal customer is a great asset
for them. People who are addicted to the taste
are not willing to switch to another fast-food
brand.
KFC has the opportunity to introduce new
healthy diets which are low in fat and low in
calories in the Australian market.