Sustainability Strategies of Plastic Collective

This article discusses the sustainability strategies implemented by Plastic Collective to prevent plastic leakage and promote environmental sustainability. It also addresses the challenges faced by the organization and suggests alternative strategies to address them.

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Sustainable Management and Marketing
Name
Institution
Author’s Note

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Background
Plastic collective was majorly established with an intention of fulfilling various needs
that are mainly concerned with environmental issues. Moreover, it emerged as an organization
that was much focused with how different types of plastics were being disposed within the
surrounding environment and as a result of this, its major mission was to prevent the occurrence
of any plastic leakage into the surrounding environment since such actions are known to have the
capability of contributing to the occurrence of environmental pollutions (Al-Khatib et al. 2010).
At the same time, in relation to how the organization emerged, it was clear beyond any
reasonable bout that it was majorly brought into consideration to make sure that quite a number
of issues involving sustainability issues are well addressed without compromising the life of the
coming future generation. In order to make sure that all the goals are attained within the right
time, plastic collective was able to come up with quite a number of training programs, tools
together with several types of training equipment that were majorly meant to come up with one
of the most valuable transformation processes associated with different types of waste plastics,
thus making sure that they are all turned into valuable sources with the potential of creating some
form of income to quite a number of communities.
Importance of the company in the broad context
The company has therefore been able to create an advanced form of awareness regarding
some of the best outcomes that are capable of emerging when the surrounding environment is
handled according to what is expected within the Australian boundaries. At the same time,
Plastic collective has not only played an essential role within the boundaries of environmental
sustainability but also, it has been able to create quite a number of job opportunities to various

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economies thus making sure that different individuals are capable of earning a living from quite
a number of practices that are done with an intention of attaining a specific set of objectives.
Demonstration of the body of knowledge
Plastic collective sustainability related strategy
Appropriate implementation of sustainability related strategies has always been a major
concern that the entire organization has been able to put many concentrations on. This is because
it fully believes that through these strategies, they will be able to fully obtain the needs of the
future generation without encountering quite a number of difficulties in between.
Analysis of the sustainability related strategies that are used by Plastic Collective
The company’s vision and mission involves preventing the leakage of quite a number of
plastics of different materials and sizes into the surrounding environment thus making the entire
company to fully focus on quite a number of sustainability concerns by caring out quite a number
of activities in order to come up with certain objectives in the coming future (Rayne 2016). As a
result of this, the company has been able to implement quite a number of strategies in order to
attain and accomplish most of its goals and visions (Chan and Lam 2016). One of the major
sustainability strategies that the entire company has been able to focus on is the development of
various recycling programs (Quartey et al. 2015). These programs have been able to
appropriately educate various personalities on how different types of plastics can be best
recycled to ensure that minimal environmental pollution is experienced within the environment
(Dodbiba et al. 2012). As a result of this, quite a number of goals together with the company’s
vision have been well addressed without any form of complications. On the other hand, another
strategy involves the promotion of different aspects of greening initiatives that are capable of

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encouraging different individuals on how best they can be able to maintain the green nature of
the surrounding environment thereby minimizing the chances of its pollution. Through this
strategy, the organization has been able to attain most of its sustainability related goals within a
short period.
In relation to the kind of leadership that exists within the organization is concerned, most
of its leaders have been able to implement different aspects of leadership strategies in order to
adequately increase the performance of the entire organization (Cote et al. 2016). As a result of
this, the leadership has managed to develop an advanced sustainable organization culture that has
made it much easier to work hard towards the path of attaining different aspects of sustainability
goals. The sustainable organization culture has been developed through persuading an innovation
strategy that has been able to carry out quite a number of recycling processes; this is a strategy
that has proved to be much efficient and reliable when addressing different aspects of
sustainability within the organizational culture (Gabzdylova, Raffensperger and Castka 2016).
Sustainability related issues faced by Plastic Collective
The company is known to be facing quite a number of sustainability related issues that
have prevented the occurrence of different forms of environmental development that ought to
have taken place earlier on. The following are some of the major sustainability related issues
being faced by the organization;
(1) Different types of changing regulations- Currently, the organization is quite a number of
regulations are being put in place with an intention of addressing environmental issues
that are faced as a result of plastic waste (Day 2016). Different governments are more
concerned with reducing the level of their carbon footprints and even go as far as cutting

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down quite a number of costs. Moreover, with quite a number of national and local
governments trying their best to set different sustainability goals, the entire organization
therefore expects quite a number of mandatory guidelines to come into effect at any given
time.
(2) Measuring of success- Sustainability has proved to be quite difficult when it comes to its
justification from a monetary standpoint, making it challenging for quite a number of
CFO’s together with several other executives to be able to appreciate the importance of
issues pertaining environmental stewardship.
(3) The throwaway culture among various customers- Businesses are the largest producers of
different forms of hardware wastes together with quite a number of recyclable materials.
Irrespective of whether the devices are capable of breaking, nearly all the consumers have
no hesitation when it comes to the throwing away different forms of perfectly usable
devices (Milne, Behie and Berruti 2016).
Case explanation together with the theory synthesis
Alternative strategies that can be used to address the issues
Coming up with alternative strategies geared towards addressing all the issues will be of
much importance to the entire situation. Moreover, in order to address the first issue,
there will be the need for the entire organization to make sure that it is compliant in order
to avoid fines (Dikgang and Visser 2012). This should be carried out by checking
different forms of local regulations regularly thus providing themselves an ample time to
prepare right before all the laws are brought into consideration (Ravi 2012). At the same
time, when focusing on the second issue, it can be best addressed through developing
quite a number of sustainable wastes together with recycling programs that will be able to

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work for the entire business together with the implementation of different aspects of life
cycle management solutions. Finally, when dealing with the last issue, it will be more
appropriate for the whole business to make sure that it is compliant in order to avoid
fines. It should do this by doing a regular checking of the local regulations thus giving
itself an ample to fully prepare before the implementation of different laws and
regulations.
Analysis of the situation
Strategy implementation
There is the need to come up with quite a number of strategies that will make sure that all
the issues are well addressed without any unnecessary difficulties being encountered. In
order to come up with an advanced and reasonable form of strategy implementation, it
will majorly include the following;
(1) Planning- Appropriate and reliable planning in relation to each and every issue is more
essential most so when it comes to the eradication of negative outcomes that are likely to
emerge in the near future (Dimitrakakis et al. 2016). One of the major objectives is to
make sure that all the relevant rules and regulations are followed at all times without
making any assumptions thus making sure that the first issue is appropriately addressed.
On the other hand, another objective is to facilitate the implementation of quite a number
of ethical considerations in the coming future to make sure that the issue associated with
the throwaway culture being experienced across different individuals is well addressed in
order to attain all the sustainability goals at a faster rate.
(2) Organizing- The organization of all the activities and tasks will be carried out within an
ample time to make sure that different people are able to interact with new ideas that will

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be able to help them even in the coming future. At the same time, each and every activity
and task will be carried out according to all the relevant rules and regulations.
(3) Leading- The manager should be in charge of recommendation quite a number of
strategies that are capable of bringing change in the entire situation. On the other hand the
employees should be in charge of the evaluation process of the strategies to determine the
best ones that should be given the first priority.
(4) Control- In order to make sure that the entire strategy is controlled and adequate progress
evaluated; there will be the need to carry out a comparison of various variables through
the use of different forms of statistical data. Nearly all the performance indicators will be
evaluated after a period of every five years.

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References
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