Sustainability Strategies of Plastic Collective

Marketing 1
Sustainable Management and Marketing
Name
Institution
Author’s Note

Marketing 2
Background
Plastic collective was majorly established with an intention of fulfilling various needs
that are mainly concerned with environmental issues. Moreover, it emerged as an organization
that was much focused with how different types of plastics were being disposed within the
surrounding environment and as a result of this, its major mission was to prevent the occurrence
of any plastic leakage into the surrounding environment since such actions are known to have the
capability of contributing to the occurrence of environmental pollutions (Al-Khatib et al. 2010).
At the same time, in relation to how the organization emerged, it was clear beyond any
reasonable bout that it was majorly brought into consideration to make sure that quite a number
of issues involving sustainability issues are well addressed without compromising the life of the
coming future generation. In order to make sure that all the goals are attained within the right
time, plastic collective was able to come up with quite a number of training programs, tools
together with several types of training equipment that were majorly meant to come up with one
of the most valuable transformation processes associated with different types of waste plastics,
thus making sure that they are all turned into valuable sources with the potential of creating some
form of income to quite a number of communities.
Importance of the company in the broad context
The company has therefore been able to create an advanced form of awareness regarding
some of the best outcomes that are capable of emerging when the surrounding environment is
handled according to what is expected within the Australian boundaries. At the same time,
Plastic collective has not only played an essential role within the boundaries of environmental
sustainability but also, it has been able to create quite a number of job opportunities to various

Marketing 3
economies thus making sure that different individuals are capable of earning a living from quite
a number of practices that are done with an intention of attaining a specific set of objectives.
Demonstration of the body of knowledge
Plastic collective sustainability related strategy
Appropriate implementation of sustainability related strategies has always been a major
concern that the entire organization has been able to put many concentrations on. This is because
it fully believes that through these strategies, they will be able to fully obtain the needs of the
future generation without encountering quite a number of difficulties in between.
Analysis of the sustainability related strategies that are used by Plastic Collective
The company’s vision and mission involves preventing the leakage of quite a number of
plastics of different materials and sizes into the surrounding environment thus making the entire
company to fully focus on quite a number of sustainability concerns by caring out quite a number
of activities in order to come up with certain objectives in the coming future (Rayne 2016). As a
result of this, the company has been able to implement quite a number of strategies in order to
attain and accomplish most of its goals and visions (Chan and Lam 2016). One of the major
sustainability strategies that the entire company has been able to focus on is the development of
various recycling programs (Quartey et al. 2015). These programs have been able to
appropriately educate various personalities on how different types of plastics can be best
recycled to ensure that minimal environmental pollution is experienced within the environment
(Dodbiba et al. 2012). As a result of this, quite a number of goals together with the company’s
vision have been well addressed without any form of complications. On the other hand, another
strategy involves the promotion of different aspects of greening initiatives that are capable of