Promotional Mix and Activity of Company Foxtons

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
Background and Overview of Foxtons Company.......................................................................3
MAIN BODY..................................................................................................................................3
Task 1...............................................................................................................................................3
Promotional Mix and Activity of Company Foxtons..................................................................3
Task 2...............................................................................................................................................8
AIDA Model of Marketing..........................................................................................................8
Communication Model of Marketing........................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Background and Overview of Foxtons Company
Marketing is a tool through which every company communicate its value and strength to
its customers. In present era, marketing is not as expensive as before because now everyone is
using it for their business expansion and growth. So, in order to further understand marketing
importance and its implementation & existence in the business the report will cover all the
promotion mix or portfolio of Foxtons company. Foxtons is a real estate agency located in
London offering the service related to residential property sales and letting services. Currently
they have around 50 branches all over UK. The report will discuss the advertisement techniques
followed by the company in order to communicate with its customers and make strong relations
with them. The report will also cover the sales promotion, events, personal selling, direct
marketing, interactive marketing and direct marketing methods and portfolio adopted and
managed by the company (Conklin, Hyde and Parente, 2019).
Further, the report will also state the platform the company used in order to launch various
social media campaigns and word of mouth marketing. The report also state AIDA and
communication model uses by the company and apply the same in the business to increase the
customer base. For this, the report will also evaluate the effectiveness of promotion mix and
portfolio used by the company in the form of social media platforms likes, shares, comments etc.
With this example the report will help the other company and make them realize the importance
of marketing in the business.
MAIN BODY
Task 1
Promotional Mix and Activity of Company Foxtons
Advertisement

It is defined as a communication tool with the help of which any company can
communicate their products and services to their customers along with build the brand awareness
among them. The Foxtons uses the Facebook platform to launch advertising campaigns with the
largest creative agency name M&S Saatchi. With this the company shows strong sales records
after the campaigns goes viral. The company in order to attach with large number of existing and
new customers also launches its various ads such as “Sell your home in London through
Foxtons” on the Instagram, YouTube, Twitter, Pinterest platforms etc. The targeted audience of
the company is UK public. Foxtons before launching any ads first set the goals and objectives,
they expect from such an advertisement (Gornostaeva, Alekhina and Lazareva, 2017). The
company posted various ads with the pictures of latest and modern design homes on their
websites to receive the heavy traffic. Along with that the company also uses the traditional
newspapers ads in order to attract the old groups of people as they use it more. The message of
such an ads or campaign is proving the high-quality homes to the customers as per the internal
design set by them.
Public Relation and Publicity