Market System Report 2022

Running head: MARKETING SYSTEMS
Marketing Systems
Name of the Student
Name of the University
Author Note

1MARKETING SYSTEMS
Table of Contents
Introduction......................................................................................................................................2
Role of the institution in Royal banking Commission report..........................................................2
Role of marketing system for Commonwealth Bank......................................................................3
Recommendations............................................................................................................................4
Conclusion.......................................................................................................................................5
References and Bibliography...........................................................................................................6

2MARKETING SYSTEMS
Introduction
The overall purpose of this report is to present the role of the banking industry in obeying
the guidelines presented by the Royal Commission of Australia. It has been perceived that the
Commonwealth bank of Australia has not obeyed the guidelines and they have committed some
punishable activities. The guidelines can be explored through the Commonwealth Bank of India
that will bring about the social change within the country. The activities committed by the
country will be discussed in this report and some methods to rectify these mistakes will be
covered up as well. The issue of governance through the proper cultural and behavioral and
ethical considerations will be highlighted.
Role of the institution in Royal banking Commission report
There has been a tremendous impact on the financial services of Australia on the report
of the Royal banking Commission. It has been acclaimed by the financial experts that
Commonwealth bank of India is regarded as one of the safest banks in the country and it is also
among the top four banks (Commbank.com.au 2019). There are numerous wrongdoings that
have been identified by the Royal Banking Commission in Australia.
One of these wrongdoings are regarding the Dollarmites committed by the
Commonwealth Bank of Australia. The use of dishonesty and breaking the trust of the customers
has been regarded as one of the biggest fraud activities by the bank. It could be evidently seen
that the bank had been billing the charges for insurance to the customers who had been deceased.
Apart from that, it could also be seen that the staff of the Commonwealth Bank had opened the
bank accounts for the school children and Dollarmites bank accounts were also activated in the
name of the school children i.e. not legitimate at all (Commbank.com.au 2019). This had been