Importance of Marketing Information System

Added on - 21 Feb 2021

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MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Importance of marketing information system..............................................................................1Effectiveness of marketing information system within Hospitality and tourism industry.........2CONCLUSION...............................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing is business tool kit and selling procedure within company it helps to satisfyingconsumers and creating good connection with them.Marketing is the process of introducingservices or products of company that helps to aware people about product and its quality. GoodMarketingattract people and also drive the attention of consumers and make them able topurchase things. It is an activity of promotion of organization goods and services to targetcustomers (Ashmarina and Zotova, 2016). Many companies used marketing as effective tool thathelps to grab the attention of clients and increase profitability of business more than before. Thepresent study is based on marketing information system and explain its importance andeffectiveness within hospitality and tourism industry. Furthermore, this report justifies MKIS astool of marketing, communication and information gathering within industry.TASKImportance of marketing information systemMarketing information system is management information program, it designed to helpsor support marketing decision making. It is one of the best program in which company marketingdata is stored, formally collected, analysed to managers of firms in accordance with itsinformational requirement on normal basis. MKIS defined as a system that assesses and analysedmarketing data, collected continuously from sources outside and inside the company. In addition,marketing information system refers to as fix structure of methods and process for regular,analysis, planned collection and presentation of data for use in taking marketing decisions.It is exceedingly essential as strength of economies within UK rely on facilities and tobetter understand particular needs of consumers. Marketinginformationsystem is veryimportant for business as it helps to gather information in context of market, procedure to gather,evaluate, sort, analyse, timely, distribute needed and accurate data of marketing decision makers(Ekman, Erixon and Thilenius, 2015). For organizations, MKIS is very important it supports toanalyse past sales and also help to interpreted cost data which contribute to evaluate performanceand give useful facts for future marketing plans. All these rely on marketing data and rigorousmarketing investigation procedure to produce insights managers will act and trust on. Marketinginformation system is combination of technologies, people and procedures for managing andorganizing marketing information, it is important for businesses or specific sector to managetheir marketing after getting outcomes through MKIS.
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