Assignment on Adequate Marketing Plan for Business

Added on - 06 Jun 2020

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MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................11. Marketing Plan........................................................................................................................12. Needs and techniques to control marketing activities.............................................................73. Skills and role of marketing manager in management of marketing team.............................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is essential for each and every sort of company, as it will help to attract peopletowards products and services. It is require for a manager to do marketing in an adequate manner(McGoldrick and Liu, 2017). For above stated aim, they can utilize some sort of techniques suchas social sites, internet, discounts, offers and many more. If marketing is done appropriately, thenit will help an enterprise to take benefits from their competitors. Along with this, superior needsto analyse needs and wants of their clients; therefore, they can fulfil it accordingly. Digby FineEnglish is an association which is established in England and producing wine for people. Theyare providing their services to across the world. They are focusing on their customers so that theycan satisfy them efficiently. Fundamental purpose of this assignment is to develop an adequatemarketing plan for business. Manager needs to follow it in a systematic manner; thus, they canattain coveted targets within limited period of time. An enterprise requires to conduct marketingactivities to attract numerous individuals. But it never be done on excessive manner. Marketingmanager has to possess some sort of skills; hence, they can do their task adequately. They needto communicate about roles and responsibilities to their staff members.1. Marketing PlanIt is fundamental for each and every sort of association to formulate an effectivemarketing plan for their business as it will aid them to cater guidelines; therefore, they canaccomplish their work in a systematic manner(Strauss,2016). This will assist them to eliminateobstructions from their firm. With assistance of an accurate data as well as information managercan develop appropriate strategies. While making plan, it is required for them to consider bothsort of components, i.e. intrinsic as well as extrinsic.Hence there are certain points which will include into this, it is described as beneath:Executive summary:It is necessary for an association to develop an appropriatemarketing plan; thus, they can attain coveted goals and targets within minimum period of time.As a result, they will easily enhance their revenues as well as reputation at marketplace. This willassist them to survive at market for long period of time. It is like an official papers whichcomprises guideline related to business. An enterprise can use advertisement or some othertechniques for marketing purpose. It is fundamental for them to satisfy needs and wants of theirclients and for this purpose, they need to do maximum efforts to attract them properly. Digby1
Fine English is a most famous organisation which produces wine for people and set up inEngland. They are adopting best and suitable strategy for their business which help them to pullindividuals(McDonald and Wilson, 2016). Aim which is decided by them need to be particularand in addition measurable; therefore, they can capture maximum market and will takeadvantages from their competitors. Along with this, it is necessary for them to determine thatfrom where they can acquire resources. Hence, they need to utilize them appropriately, which aidthem to attain targets in future effectively.Company Overview:It includes essential information of an organisation and in additiontheir contact details. This will present an effective image of an association as it helps to pullmaximum people towards them. There are several things which comprises into it, are stated asbeneath:Name of firm:Digby Fine EnglishAddress:1 Berkeley St, Mayfair, London W1J 8DJContact details:020 7112 8887Annual sales:£30,000 millionin 2015 (Approximately)Number of Staff members:Almost 2,000Primary line of company:English Wine producersManagement:Co-Founder & CEO: Trevor CloughCo-Founder & COO: Jason HumphriesChairman: Ewen CameronWinemaker: Dermot SugrueOverview:Digby Fine English is one of the leading association in UK which is producingwine for people. It was set up in near July, 2013 and quickly popular in entire nation(Schmidt and et. al., 2016). When they started their business almost 200 individuals wereworking with them. But now recently, they have 2,000 workers who are working withthem to attain desired goals and targets of enterprise.Investment sought:£60,000Equity offered:4.00%Funded 5 Jun 2014Investment amount:£78,5402
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