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Marketing of Louboutin Shoes : Report

   

Added on  2020-07-22

11 Pages2848 Words335 Views
MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1PART A- Identified one specific consumer segments for the product............................................1PART B- Identified and issues the characteristics of segmentation. ..............................................2PART C- Show the marketing mix reflects the characteristics of behavioural segmentation. .......4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is the process and management to create product awareness in the market. Tointroduce first innovative and creative services in the market Marketing manager of theorganisation uses many different marketing tools to promote the quality of product. This processsatisfies the customer needs and wants. The main aim of Marketing is on buyers, who is the mostimportant factor for profit revenue. This Report based on Marketing of LOUBOUTIN SHOES .It is shoe Manufacturer company. It will explain about the market segmentation ofLOUBOUTIN SHOES company. Apart from that particular consumer segmentation of thisproduct. Furthermore, it will discuss the various marketing mix characteristics which reflectsconsumer segmentation. Marketing is the positive process for the organisation which gives highrange of customers and profit revenue. This report covers all major identified facts which givesmore value to the company. Along with that different methods and plans through whichcompany obtain sales revenue. PART A- Identified one specific consumer segments for the product.Segmentation is the kind of division of something such as consumer segmentation,market segmentation, product segmentation etc. it helps company to make clear objectives andmission to accomplish the overall target of the company(Aras and et.al, 2017). It obtains ideasand planning for future development. LOUBOUTIN SHOES is the high profit revenue companyin shoes industries. Most of the population prefer LOUBOUTIN SHOES and enjoy their drinkswith their friends. Segmentation is also helps to full fill the needs and wanted of the consumer bygiven satisfactory product and services. This helps to measure the market demand. It assists tomeasure the assorted factors like, clear measure the effective size, accessibility throughpromotional efforts, appropriateness. LOUBOUTIN SHOES can make segmentation on thebasis of four segmentation strategies. Behavioural, psychological, geographical anddemographic. Overall segmentation is the process to identified the division to obtain the desire goals.Furthermore, it is the chain of driving and measure the potential consumer and groups. With thehelp of segmentation company can easily create their own strategies and plans on the basis ofsegmentations. Through which customer respond fact towards the particular product. On thebasis of Eli S(Armstrong, Kotler, Harker and Brennan, 2015). segmentation is the approach to

the annotation which create brand image in from of the potential customers. LOUBOUTINSHOES has potential customers of age 16-40 of people, these are the young generation whoprefer durable shoes due to some health issue customer wont prefer low qulaity of any othershoess, So If LOUBOUTIN SHOES wants to grab attraction of young customers they need toadopt all kinds of segmentations. Moreover, Consumer segmentation of LOUBOUTIN SHOESproducts are based on young generation they also introduce new variety of shoes designs for oldage peoples(Babin and Zikmund, 2015). This increases the company growth and profit revenue.According to this assignment Behavioural consumer segmentation would be taken. Companyneeds to make new styles of shoes to grab the attention of target group of people. Customeralways prefer durability and comfortness while purchasing shoes. PART B- Identified and issues the characteristics of segmentation. Consumer segmentation is based on various aspects it may be according to theirbehavioural, styles, preferences etc. According to different authors This explains the differentaspects of segmentations. It's a king of positive activities which gives effective profit and salesrevenue to the company. LOUBOUTIN SHOES adopts behavioural approach to attract thenumber of customers on the basis of their likes and dislikes. Like Company produce differentstyles and varieties of shoes designs to attract them towards the company. However, not everyconsumer has same choices like some customers may prefer to purchase LOUBOUTIN SHOESeither other shoe company or any other popular brands. To attract the number ofcustomers(Barrett and Weinstein, 2015). Apart from that, on the basis of behaviouralsegmentation company needs to full fill the customer demands on the basis taste and needs.Organisation needs to adopt new product and services to make customer satisfied. There aredifferent characteristics of segmentations which describe this process more effectively. Some ofthem are mentioned below.Demographic CharacteristicsIt is thefirst factor of consumer segmentation based on demographic factors such as age,gender, ethics, income, religion etc. company needs to know about the customer preferences onthe basis of mentioned characteristics. It helps to make strategies to full fill the needs tocustomers. Company also needs to measure the current needs of buyers by using customersurvey. On the basis of.....(). Behavioural segmentation is very effective feature to grab the

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