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Marketing Plan Assignment - Cadbury

   

Added on  2020-12-10

9 Pages2730 Words137 Views
Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1 ...........................................................................................................................................1Covered in ppt........................................................................................................................1PART 2............................................................................................................................................1TASK 2............................................................................................................................................1P3. Comparison between the marketing mix of two organisations........................................1TASK 4............................................................................................................................................3P4. Produce and evaluate a basic marketing plan...................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing refers to the process of identifying the target market, promoting the brand orproduct and then influencing customers to purchase company's product or services. Marketinghelp a company in maintaining a healthy relation with its customers by interacting them throughseveral promotional activities (Jobber and Ellis-Chadwick, 2012). Cadbury is a Britishmultinational confectionery company which is headquartered in West London. It deals inchocolates, deserts, biscuits and milk additives. This report involves a detail description aboutthe Key roles and responsibilities of marketing function and their interrelation with otherdepartments. Further it contains a comparison between the marketing mix of two organisationand a marketing plan of Cadbury. PART 1 Covered in pptPART 2TASK 2P3. Comparison between the marketing mix of two organisationsMarketing mix can be defined as set of tactics that an organisation uses in order topromote its product as well as brand within marketplace (Huang and Sarigöllü, 2014). Thissupport in increasing the brand awareness among target customers. This will help in increasingthe volume of sales. Following table includes the comparison of two companies on the basis oftheir marketing mix:Bases of comparisonCadbury Nestle ProductCadbury is a confectionery companywhich offer variety of product infood & beverages. It includesdeserts, chocolate bars, biscuits,candies, milk additives etc. Nestle is one of the strongestFMCG company which offervariety of product in food &beverages. It includes Coffee,flavoured milk, prepare dishes,cooking aids and chocolates. PriceThe price decide by Cadbury on thebasis of their products categoriesThe prices of its product likecoffee, flavoured milk is1

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