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Roles and Responsibilities of Marketing

   

Added on  2020-06-03

15 Pages4878 Words253 Views
MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function..................................................1P2 Roles and responsibilities of marketing relate to the wider organisation.........................3TASK 2............................................................................................................................................6P3. Marketing Mix..................................................................................................................6P4. Marketing plan for Aldi....................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................11

INTRODUCTIONIn the today's business world there is existence of various organisation thus it can be saidthat there is a tough competition in the market. It is the marketing which aware people about thebrand and the products & services offered by them. This all report will be dealing with variousaspects of marketing through considering the case scenario of Aldi which is a retail company. Toincrease the market they carry out various marketing campaigns thus convincing people to buytheir products (Baker and Saren, 2016). Other than this there will be brief on the marketing mixthus making the marketing plan a effective tool for the organisation like Aldi. The strengths andweaknesses are also highlighted to show their impact on the company. TASK 1P1 Key roles and responsibilities of the marketing functionThe significance of marketing division has is continuously increasing in present businessenvironment because this department play crucial role in enhancing the profit of company (Pike,2015). In this era, understanding the need of customer is very important, marketing wing isaccountable for finding the needs of buyers so a company can offer better product to theircustomers. Below are some of the responsibilities of marketing function:Market research – Manager of marketing division is responsible for analysing thepresent trends in the market. Aldi has many competitors and they are running their business in ahighly competitive market. This department is accounting for finding the demand of variousproduct that is offered by Aldi. If this wing of the company predict appropriate demand of antime then cited firm can make production and other plans accordingly (William and Jerome,2012). The rules made by government changes in regular interval of time, it is the duty ofmarketing managers to evaluate the changed rules and then communicate it to the managementso they can form their strategies by keeping new rules in their mind. They also analyse the marketing strategy of other organisation who are operating is sameindustry. The data and information collected from this research can be used by various divisionsof the company. By conducting market research, they try to find the profitably of a product. It istheir function to find the best channel of distribution. They are accountable for find the correctmarket of a product. This work can only be done by research the demand, taste and preference ofthe buyers.1

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