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Roles and Responsibilities of Marketing Functions in WAHACA restaurant

   

Added on  2020-06-03

22 Pages6164 Words112 Views
Marketing

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions in WAHACA restaurant :..................1Responsibilities of marketing functions in WAHACA restaurant :......................................2M1 Analysis of roles and responsibilities in the context to marketing environment :...........8M2 Significance of interrelationship:.....................................................................................8D1 Key elements of marketing functions in WAHACA restaurant :.....................................9TASK 2............................................................................................................................................9P3 Comparison of ways in which the different organisations apply marketing mix to themarketing planning process to achieve the business objectives.............................................9M3. Different tactics applied by WAHACA........................................................................15TASK 3..........................................................................................................................................17COVERED in PPT...............................................................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18

INTRODUCTIONThere are many types of roles and responsibilities of marketing functions in WAHACArestaurant. It is necessary to interrelate all departments of the company to get better outcomes.To achieve WAHACA restaurant's objectives, there is using of marketing mix strategy as well.In according to define roles of marketing functions, there is developing and evaluating marketingplan by marketing manager. Strategic marketing plan is developed to applying usage of 7Ps ofmarketing. Responsibilities of marketing functions in marketing environment is also explained.Marketing environment has a broad area which consist micro and macro, internal and external.interrelation is necessary within the departments for effective productivity and better outcomes. TASK 1P1 Roles and responsibilities of marketing functions in WAHACA restaurant :Roles of marketing department in restaurant industries are vital and wide. They promotethe plan and mission of a business. Roles of marketing functions are as follows : To manage and define the brand of a business Conduct campaign for initiativesTo produce promotional materials To monitor and manage social mediaDevelop internal communicationsTo conduct market researchTo select and manage agencies or vendorsmarketing department is responsible for defining and managing the brand of an organisation.Marketing functions are also responsible to defines the informations about experience what thecompany wants when they interact. Rather than these above functions, marketing department isresponsible for finance an organisation and setting prices. To manage and find out thedistribution channels are also main functions (Nguyen, Barrett and Miller, 2011). In this process,marketing department find out the best distribution channels from many of them. Because justmaking an idea for the product is not enough, it is necessary to distribute all the products to thecustomers who want to buy. Informations about market and customers are necessary in decision1

making process, it can be done through market research process. To gather informations abouttargeting customer is a main function in any organisation. Setting right prices of the productwhich is produced in an organisation is a challenging part. If a company makes price too high,then it will lose customers or it decides low price then it will lose profit margin. If a companydetermined their market and targeted customers, then it is necessary to manage the products andservices as well. matching the products to the needs and satisfaction level of customers is themost and last but not the least function of marketing department. If a company providing theproduct on the right time and right place, then it will increase the profitability of an organisation.To make, produce and sell of the product is not enough for any organisation, the above functionsare necessary functions in organisation to maintain position and development of the company inthe market. Responsibilities of marketing functions in WAHACA restaurant : Main responsibility of marketing department is to grow revenue, increase market share anddevelop growth and profitability of an organisation or business. There are several types ofresponsibilities of marketing department such as : To make strategy : marketing department is responsible for making a strategy beforeplanning of campaigns. Strategy can be built for growth of marketing share in a specificmarket relevant to the WAHACA restaurant. Market research : it is a key responsibility of the marketing department in WAHACArestaurant to research about targeted market. It can help the organisation to find out thestrength, opportunities, weaknesses and threats of itself. It is also helps to understand thecustomers need and their preferences. With the helping of market research, a companycan find out its competitors and can take decisions to protect their business form strongercompetitor. Product development : in this process, marketing department analyse the gaps betweenthe product range and scale of economies for the WAHACA restaurant. It works withboth product development teams such as internal or external. Marketing department findout customers need and their preferences through market research and provideinformations to product development department. With the helping of these informations,product development department make changes in existing product and improve theirnew products. 2

Communications : Before making strategy of campaigns, marketing department isresponsible for communicate with the product department of WAHACA restaurant.Without communications, they can not implement and develop their strategy. Sales support : marketing department support sales department too. They provide highquality leads to sales teams by advertisement. They also prepare presentations foe saleteam. Events : marketing departments are also responsible for manage and organise events suchas seminars and exhibitions. To control the credit policies of WAHACA restaurant and arrange after sales services are alsomain responsibilities of market department. They are also responsible for removing theproblems of customers and accept the challenges related to the customers. Some otherresponsibilities which known as core responsibilities are :specify the channels of distributionsproduct planningprice fixationsale forecastingP2 Relationship between roles and responsibilities of marketing with other departments inWAHACA restaurant :The important factor in WAHACA restaurant is to meet the customer needs through theirproducts. Marketing department is responsible for achieving the goal of a business. Hence,developing marketing plan will require closely links with other departments ( Mix and Brand,2017). Relationship between marketing department and other department are as follows : With operations management : it is necessary to closely work with operation management toensure about : is the planning is done to satisfy customer's need or not?Can the item be manufactured, according to the specifications of customer ?Is volume of sales met within the required time ?3

With finance department : marketing department is also needed to work closely with financedepartment to ensure about :is there adequate budget ?Is there enough capabilities ?Concern about sales volumeconcern about profit margin When marketing departments plans any strategy then all financial dimensions should beconcerned. Budget, % of sales and profitability are most important components of the planning.According to the marketing decisions, it also known as investment decisions. Link between thesetwo departments can be explained by this representation : Activities of marketing departmentType of relationActivities of finance dep. Sales forecast →Cash flow analysisMarketing mix←Financing needsManagement activities←Financial profitDecisions related to policies←Categories of clientsCommunication activities→Final resultWith human resource management : to ensure about mentioned informations, marketingdepartment is required to work closely with human resource management such as ;get ideas of research and developmentknowing about production targetto create sales team With production department: there is two way process in the link between marketing departmentand production department. In first process, production department determine the number of4

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