logo

Marketing PowerPoint Presentation - Assignment

   

Added on  2020-10-22

9 Pages2579 Words443 Views
Leadership ManagementMarketingData Science and Big Data
 | 
 | 
 | 
MARKETING
Marketing PowerPoint Presentation - Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Concepts of marketing and analyze the current and future trends that transform the marketingfunctions ......................................................................................................................................3Roles and Responsibilities of marketing and how it’s affecting the role of marketing manager5Critically analyze how marketing influences and interrelates with other functional units..........8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Marketing PowerPoint Presentation - Assignment_2

INTRODUCTIONMarketing is an important department which must be look over for smooth running ofbusinesses in an organization for its overall progress. It is interconnected with development anddesigning of product, sales, promotion, improving retention rate and many more such functions.This report purpose is to understand the contribution of marketing in Marks &Spencer, which isa British multinational company. It will include about the roles, responsibilities with marketingconcepts at an organizational structure. This report will describe about the processes related tomarketing that will help in boosting the marketing functions. Lastly, it will include a PowerPointpresentation on the critical analysis of influence of marketing in the market.MAIN BODYConcepts of marketing and analyze the current and future trends that transform the marketing functions The concepts of marketing have paved a path of widespread reach to customers andpromotion of products and services at global level. There are mainly four major conceptsfollowed by Marks & Spencer such as Product, Selling, Marketing and Societal-Marketing. Theirimplications affect the STP for a product or service (Gill, 2018). It supports in marketsegmentation to develop diverse profiles for proper identification of targeted market segments sothat an evaluation can be done. Further, its advantages must be developed and selected withrelation to positioning of that product. Lastly, a marketing plan to be chalked out for achievingprofits.CONCEPTAREAS OF FOCUSOBJECTIVESDESCRIPTIONProductProductsTo increase demands by customers to gain profits This focuses on thequality of M&Sproductsatreasonable pricing,which will lead tolittlemarketingefforts to sell it(Stark, 2015).SellingProductsTo enhance sales by increasing Throughdigitalization like3
Marketing PowerPoint Presentation - Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Role of Marketing in Marks & Spencer
|9
|2181
|63

Holistic Marketing Concept in Marks and Spencer
|12
|1191
|173

Marketing Essentials Assignment Solved - Marks and Spencer
|11
|2747
|301

Marketing Essentials for Marks and Spencer: A Comparative Analysis with Tesco
|14
|4022
|357

Marks & Spencer Marketing Strategy Analysis
|9
|1925
|362

Individual E-Portfolio for Marks and Spencer
|8
|1887
|66