Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

Marketing Plan and Essentials (doc)

Added on - 07 Jan 2020

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 3 of 8 pages
Marketing
TABLE OF CONTENTSLO3..................................................................................................................................................3g) Basic Marketing Plan...............................................................................................................3h) Coherent Marketing Plan.........................................................................................................6REFERENCES................................................................................................................................82
LO3g) Basic Marketing PlanCompany OverviewCoconut Bliss is a leading ice cream company that has a unique element attached to it.The product is soy and gluten free. It not only gives a competitive edge to organisation butmakes customers curious about this product.Current Market Situation AnalysisBefore devising a market plan, it is essential to conduct a situational analysis of currenttargeted market. Business environment consists of internal and external factors which influencevarious divisions (Westwood, 2016). Internal analysis is performed by using SWOT tool whileexternal analysis will be conducted by using PEST tool.Internal AnalysisStrengthsCompany has been providing uniqueproducts which are not easily availablein the market.Coconut Bliss has unbeatablemarketing strategies.The business has captured all localdistributors and suppliers.Sales have comparatively been growingsteadily.WeaknessesNo business expansion strategy.Has been functioning in only fewnumber of cities.Commercialisation of products is notmuch focused.OpportunitiesDigital marketing techniques can beadopted for better market shareacquisition (Chernev, 2015).Several investments can be made inresearch and development.Technologically advanced equipmentThreatsTough competition is posing a greatthreat.Changing economic policies isaffecting certain marketing strategies.3
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document