Comparative Analysis of Marketing Techniques of Dove and Sure

MG412 Principles of
Marketing
Coursework 1

Table of Contents
Executive Summary........................................................................................................................3
Introduction..................................................................................................................................4
Main Body......................................................................................................................................4
Findings:....................................................................................................................................4
Target market...........................................................................................................................4
Product:.....................................................................................................................................4
Price:.........................................................................................................................................5
Place:.........................................................................................................................................5
Promotion:................................................................................................................................5
Recommendation.......................................................................................................................6
Conclusion.....................................................................................................................................6
References.....................................................................................................................................7

Executive Summary
The main aim of this research is to compare marketing techniques of Dove and Sure. Both of
these are very renowned brand as they offer extreme quality of products to its customers. It
can provide their items across the world. Dove is owned by Unilever and Sure is under
control by P&G. The overall study is based on secomdary research through some books
magzines and journals. These strategies helps to find target maket of products on basis of
marketing mix which results shows a high promotion can conduct through social media.
These efforts is beneficial for companies as it highly support business to grab attraction of
large audience. And aslp assist to retaining customers for a long period of time that bring a
competitive advantage for company.