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Marketing Techniques of Nestle and Starbucks Essay

   

Added on  2020-07-22

11 Pages2889 Words80 Views
INTRODUCTION TOMK

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques of Nestle and Starbucks company......................................................1P2 Limitation and constraints of marketing................................................................................2TASK 2............................................................................................................................................3P3 Uses of marketing research to contribute in the development of marketing plans................3P4 Use of marketing research with marketing planning.............................................................4TASK 3............................................................................................................................................5P5 How and why customers are targeted for selected products..................................................5TASK 4............................................................................................................................................6P6 Development of marketing mix for new products and services for Nestle............................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketingis the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Choo and Petrick, 2012). This project is based on Nestle and Starbucks. This project report will describe the uses of market research in marketing planning ,basis of customer segmentation, development of marketing mix so that new offer or products can easily accepted by target market and what different types of marketing techniques that can be used by organisation for getting the success in the market.TASK 1P1 Marketing techniques of Nestle and Starbucks companyMarketing technique is the overall marketing plan that is designed to meet the needs andwants of customers.Marketing techniques of Starbucks-Branding- It is the process that is included in making a unique name and image for theproducts in the customers’ minds. Starbucks use branding to meet its target customers.For example, customers can easily recognise what a Starbucks coffee house looks likebecause the logo of Starbucks can be seen so branding is a useful asset to meet itsmarketing objectives such as market penetration and raising the customers’ awareness.Relationship Marketing- It is the marketing activities that are targeted at developing andhandling long-term relationships with a huge proportion of customers. Starbucks usesrelationship marketing to build long-term relationships with customers. For example,Starbucks gives out free beverage to customers who have birthdays because theircustomer’s birthday is recorded in their system and the customer is a member thereforethe customer could expect free beverage every year (Berg, 2014). Marketing techniques of Nestle-Growth Strategies- It is the strategy that most businesses use to expand their customers’ market for the products of the company which was developed by Ansoff in 1941. Ansoff’s growth matrix helps most businesses to plan their products their market growth strategy. It also proposes that business’ tries to increase on either a business needs to1

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