Marketing Techniques for Local Business

Marketing for Business

1Marketing in Business Leaflet
Table of Contents
Leaflet........................................................................................................................................2

2Marketing in Business Leaflet
Marketing techniques for local business differs
from that of business in larger geographic regions.
Majority of the local business is occupied with
small and medium sized organizations and thus
the marketing techniques vary widely. Following
are the various marketing techniques for local
businesses.
Preparation & personas: prior to indulging into
any local marketing campaign for any local
business such as retail business be it grocery retail
or medicine, it is important to understand the
target customers and this is supported by the
people element of the marketing mix concept and
market segmentation, targeting and positioning
step in the marketing process. By understanding
the potential customers, one can develop a profile
that can breakdown the customers into specific
groups based on their age, gender and income
capacity (van den Driest and Weed, 2014).
Involving in community activities: this technique
is directly associated with the promotion element
of the marketing mix. Local business ranging
from food and grocery retail organizations to
clothing retail business in order to popularize
their enterprise’s name locally can sponsor local
activities such as kids or adult sports teams,
college events which promote, advertise their
business and create a foothold in the marketplace.
Advertise through local media channels: Local
business organizations including all forms of
retail business such as grocery, food, medicine,
clothes can advertise their product offering or
discounts through local media channels such as
local newspapers, local television or radio
channels, and bill boards in the locality. This can
help in gaining customer attentions.
Online marketing: local business can also have
online marketing strategies and achieve so by
registering their business in local search engines
such as Google. Using social media platform such
as facebook, local business can gain popularity in
the local community promptly.
Leaflet
Different marketing techniques for local business