Marketing Techniques for Moy Park: SWOT, PESTLE and Porter's Five Forces Analysis

Applied Marketing
Project

Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
SWOT analysis.......................................................................................................................4
PESTLE analysis....................................................................................................................6
Porter’s Five Force model......................................................................................................9
Fish Bone..............................................................................................................................11
SOSTAC model....................................................................................................................14
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

Introduction
The technique of marketing plays a vital role in accomplishing desirable growth
objectives or sustaining a decent market position for the business firm. The provided concept
delivers a better understanding of arranging the best possible alternatives for the corporate firm
with respect to organising effective working standards in the contemporary business markets.
The managers of the firm through adopting effective marketing techniques productivity of the
corporate firm can be ensured (Seif and et. al., 2018). However, with the existence of internal as
well as external forces in the business market, it becomes difficult for the corporate firm to
implement strategic plans and objectives. The said challenge or an issue relates to the marketing
activity that is to be performed at the business firm and causes ineffectiveness of work (Heiens,
Pleshko and Ahmed, 2019).
The provided report takes the form of a consultancy report document that highlights real-
life problems that are faced by the provided case study company. The case study company i.e.,
Moy Park is being taken into consideration. The respective company is recognised as the UK’s
top 15 food companies under Northern Ireland’s largest private sector business and one of the
EU’s leading poultry producers. The company covers better terms of understanding with regard
to supplying branded and labelled chicken products to leading retailers and foodservice providers
exploring the regions of Ireland, the UK and Europe. The respective company is also known for
its best quality and fresh locally sourced poultry which also produces beef products and also
vegetarian products including onion rings, spring rolls and desserts.
The mentioned report document will be inclusive of performing marketing research for
the company. This will evaluate on an effective basis under which better basis of promotional
activities of the business firm is to be carried. It ensures completion of desired business goals and
objectives with rationale usage of business resources that also covers productive working in the
contemporary business environment. The given consultancy report will include the use of several
models and frameworks that were being taught during the coursework. The report will evaluate
on use of appropriate management techniques that will be dedicated to ensuring proper usage of
business resources and guiding an effective course of action for the business firm while
regulating a variety of business tasks (Giménez Colom, 2021).

Discussion
SWOT analysis
The SWOT analysis is recognised as one of the strategic tools being used by the business
firm that is used by managers with respect to analysing internal as well as external factors
affecting the operational working. The analysis can aid in providing a better basis for working in
a corporate firm while dealing with contemporary forces in the business market. This can
develop better standards of working in the firm and make sure rationale use of resources in the
business firm (Fialho, 2022). In the context of operational working at Moy Park managers of the
firm perform suitable internal as well as external market analysis that helps the firm to carry out
its business operations effectively. The analysis for the given firm develops a better
understanding of the working environment while working in the food industry company. The
SWOT analysis of Moy Park is as follows;
Strengths
 Brand value: The respective company
i.e., Moy Park has a decent brand image
and is also recognised among the top 15
food companies under Northern
Ireland’s largest private sector business
and one of the EU’s leading poultry
producers. This serves as the foremost
strength of the company which helps
the company to regulate a variety of
business operations in the marketplace.
 Customer relations: The respective
managers of the company ensure proper
relations with its customers by
integrating with client requirements.
The process is done through developing
effective standards in the company for
which platforms are established in able
to gain feedback from operations
Weakness
 Low-profit margins: The foremost
weakness of Moy Park relates to fewer
profits margins being extracted from
various operational work performed by
the firm at the workplace. The
highlighted weakness of the firm relates
to fewer margins being extracted by the
company due to its strategic objectives.
 Lack of financial resources: The
managers of the respective company are
facing difficulties due to the lack of
financial resources of the company. For
the stated weakness there could be
potential operational aspects of the
business firm by which problems in
fulfilment of the company’s aims and
objectives can be faced.